who are considered the customers at a golf course?

What does a golf course want from customers?

Same as any business, a golf course wants happy customers. Range balls stacked in pyramids, rolled towels in the cart cup-holders, a starter who embraces breath mints--but despite all these efforts great and small, there is only so much management can control.

How can golf clubs satisfy members’ and guests’ demands?

As we are moving towards two-way communication (e.g. chatbots), golf clubs need a more systematic way to satisfy their members’ and guests’ demands and manage word of mouth. The dynamic customer journey is strongly influenced by social technology, mobile technology, and the role of the connected customers (aka Generation C).

What do golfers look for in a golf shop?

Specifically, in ascending order golfers value the conditions of the bunkers, the tee boxes, the fairways and, most of all, the greens. Who cares if the staff wears name tags, or the shop has a nice collection of shirts--just provide greens that give me a chance to make putts­.

What differentiates successful golf clubs from others?

I might say that customer experience is the only factor differentiating successful golf clubs from others. According to a recent Gartner research, customer experience will overtake price and product as a brand differentiator by 2020. We cannot afford to neglect that our customers care intensely about their own needs, desires, and goals.

What is the target audience for golf?

avid golfersConsumers in our target market are avid golfers. They know their strengths and weaknesses, and seek out products that will improve their particular game (game improvement clubs). While a large sweet-spot is always desirable, designing for the largest sweet spot can leave less room to correct other common swing errors.

What is someone who works at a golf course called?

PGA teaching professionals are sometimes called assistants and work underneath the head pro. Many of them teach, work in the golf shop and coordinate golf course events and tournaments. These staffers are many times certified PGA professionals or in the PGA apprentice program.

Who is in charge of a golf course?

A golf course superintendent is a person who professionally manages the labor, time, materials and financial resources needed to care for the turfgrass and landscaped grounds on a golf course. Golf course superintendents have also been referred to as greenskeepers and turf managers.

What are the different positions at a golf course?

Golf course jobsCart attendant. National average salary: $24,842 per year. ... Cashier. National average salary: $25,164 per year. ... Snack bar attendant. National average salary: $25,891 per year. ... Shop assistant. National average salary: $30,393 per year. ... Golf professional. ... Cook. ... Maintenance crew. ... Golf coach.More items...•

What is a golf cart girl called?

The best thing is a cool refreshing beverage and it's the job of the golf course beverage cart attendant to serve you. A golf course beverage cart attendant, commonly referred to as the beer cart driver, delivers drinks and snacks to golfers.

What does a golf caddy do?

The biggest duty as a caddie is to carry the golf bag for the golfer. This involves not just carrying the clubs but handing the golfer the requested club when they're ready to use it. You will need to put the clubs back in the bag once the golfer is finished with their shot.

What is the role of a lady captain in a Golf Club?

At many clubs the ladies look after the flower arrangements at the club and the Captain appoints someone to oversee it. 11. On major competition days whether means, juniors or mixed, the ladies invariably help with such things as starting and ball spotting so this would come under the Ladies Captain's duties.

What is a lady captain?

Ladies Captain means the Captain responsible for Ladies Golf elected to represent the Lady Members at Club and County level and to fulfil any requirements of the relevant Golf Association. Sample 1.

How much do golf caddies make?

A caddy's pay is a combination of a weekly stipend plus a percentage of a player's winnings. While every player/caddie agreement is different, generally speaking, most PGA Tour caddies make a base of between $1,500 and $3,000 per week.

What is a pro shop attendant?

The Pro Shop Attendant ensures inside components of golf operations is facilitated. This specifically relates to customer check in, customer booking, pro shop cleanliness, along with other responsibilities to maintain a professional Pro Shop. DUTIES AND ESSENTIAL JOB FUNCTIONS.

How old do you have to be to be a caddy?

You have to be 14 to caddy at most clubs, but some might hire 13-year-olds.

Can you make good money working on a golf course?

While ZipRecruiter is seeing salaries as high as $100,321 and as low as $18,375, the majority of salaries within the Golf Industry jobs category currently range between $32,777 (25th percentile) to $64,562 (75th percentile) with top earners (90th percentile) making $89,890 annually in California.

Why are third party websites important?

There are a number of third-party sites that host online reviews. Third-party sites are an integral piece of a great golf course marketing strategy because they are often much more trusted than a business’s own website. They also tend to receive a lot more traffic since these much larger sites often appear higher in search engine results when people look for reviews.

Is Yelp a good website?

According to BrightLocal, Yelp is one of the most powerful online review websites . If you haven’t already, now is the time to either add or claim your business on Yelp. This platform is crucial to your online marketing because they consistently show up at the top of search results and they are a trusted source for finding good businesses.

What is a cup in golf?

Cup: The hole on the putting green or, in a more specific usage, the (usually plastic) liner-slash-receptacle sunk down into the hole on the putting green. Daily Fee Course: A golf course that is open to the public but is privately owned and operated (as opposed to a municipal course).

What grasses are used in golf courses?

Some examples of cool-season grasses cited by the Golf Course Superintendents Association of America include colonial bentgrass, creeping bentgrass, Kentucky bluegrass, perennial ryegrass, fine fescue and tall fescue.

What is a water hole in golf?

Water Hole: Any hole on a golf course that includes a water hazard on or alongside the hole (in a position where the water can come into play).

What is the name of the grass that runs through a golf course?

Bermudagrasses have thicker blades than bentgrass, resulting in a grainier appearance to putting surfaces. Burn: A creek, stream or small river that runs through a golf course; the term is most common in Great Britain.

What causes a putt to move in the direction of the grain?

If the grain is running across the line of the putt, it can cause the putt to move in the direction of the grain. Grass Bunker: A depression or hollowed-out area on the golf course that is filled with grass (usually in the form of thick rough) rather than sand.

What is the second mowing in golf?

The second mowing is usually in a direction perpendicular to the first mowing. Double cutting is one way a golf course superintendant can increase the speed of the putting greens. Facing: A grassy incline up out of a bunker that slopes in the direction of a putting green.

Is a golf club allowed in a grass bunker?

Although golfers often call these areas grass bunkers they are not, in fact, bunkers or hazards under the Rules of Golf. They are treated like any other grassed area of the golf course. So, for example, grounding a club - which is not allowed in a sand bunker - is OK in a grass bunker.