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2 Innovation in Entrepreneurial Organization Introduction It is undeniable that an entrepreneurial organization has to seek opportunities for innovation to keep up with the competitive business environment and to ensure it maintains significant growth for a long time. Innovation is an important strategic tool that an organization uses to incorporate new ideas and technology to …

What does Leon do before starting to develop creative ideas?

Aug 06, 2015 · 22. Indra Nooyi, CEO and Chairman of PepsiCo, who is considered the most powerful woman on Fortune ’s 50 most powerful women’s list, uses the strategy “performance with purpose” to guide PepsiCo. An example of a program consistent with this strategy is PepsiCo’s “Pepsi Challenge” which provides consumers with the opportunity to come up with …

What must the users of creative advertising avoid?

Mar 25, 2020 · Jeff Semenchuk’s approach 1. Empathize – Team comprising of ethnographers and anthropologists, lived with consumers to explore what people really wanted and needed. 2. Define – Give consumers access to the same health care products they had at home when they traveled in the car, on the bus, plane, or train. 3. Ideate – Converted the existing Pfizer’s …

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