Logos, websites & more… Logos, websites, book covers & more… Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other.
Being able to understand the terms and processes that go along with color will help you knowledgeably communicate your vision with your designer, printer, or even (maybe) an Apple Store Genius. The first color wheel was designed by Sir Isaac Newton in 1666 so it absolutely predates your introduction to it in kindergarten.
Not only can knowledge of color theory guide you in your own marketing, it can also help you better understand what your competition is doing. In a side-by-side comparison of three law firm web pages, you’ll notice a variety of analogous color schemes.
Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). Objects reflect light in different combinations of wavelengths. Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color.
Color theory is both the science and art of using color. It explains how humans perceive color; and the visual effects of how colors mix, match or contrast with each other. Color theory also involves the messages colors communicate; and the methods used to replicate color. In color theory, colors are organized on a color wheel ...
Color is perception. Our eyes see something (the sky, for example), and data sent from our eyes to our brains tells us it’s a certain color (blue). Objects reflect light in different combinations of wavelengths. Our brains pick up on those wavelength combinations and translate them into the phenomenon we call color.
Humans see colors in light waves. Mixing light—or the additive color mixing model —allows you to create colors by mixing red, green and blue light sources of various intensities. The more light you add, the brighter the color mix becomes. If you mix all three colors of light, you get pure, white light. TVs, screens and projectors use red, green and ...
Warm colors are generally associated with energy, brightness, and action, whereas cool colors are often identified with calm, peace, and serenity. When you recognize that color has a temperature, you can understand how choosing all warm or all cool colors in a logo or on your website can impact your message.
Analogous colors. Analogous colors sit next to one another on the color wheel— red, orange and yellow, for example. When creating an analogous color scheme, one color will dominate, one will support and another will accent.
That being said, using a complementary color scheme in your business marketing offers sharp contrast and clear differentiation between images.
The first color wheel was designed by Sir Isaac Newton in 1666 so it absolutely predates your introduction to it in kindergarten. Artists and designers still use it to develop color harmonies, mixing and palettes.