Apr 16, 2015 · 144.Which of the following statements regarding service branding is most accurate? A. Because the classification of services is so complex, it is far more difficult to find a brand name that hasn't already been taken. B.
132) Which of the following statements about service failures is most accurate? A) Only 5 to 10 percent of dissatisfied customers choose to complain to the company. B) Once customers complain, they expect all of their demands to be met. C) Only 20 percent of consumers will give a company a second chance if they are not fully satisfied during the first encounter.
79) Which of the following statements regarding global brands is most accurate? A) A global brand has centrally coordinated marketing programs. B) A global brand is marketed under different names but uses identical ads for all markets. C) A global brand alters the product formulation or service for each geographical region. D) A global brand delivers varying benefits …
A. Gatorade uses the same formula for all its products and simply changes their brand name when introducing new flavors. B. Gatorade's success can be attributed to management's decision to find and stick with one channel of distribution. C. Gatorade changed its color, packaging, and size of items in the product line for the domestic market so that they would not conflict with …
Gravity. A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as. Multiple Choice.
A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange. Multiple Choice. A only for legal tender (money). B for money or something else of value.
Gatorade Thirst Quencher displays the letter G front and center along with the brand's iconic bolt. According to the company, "G represents the heart, hustle, and soul of athleticism and will become a badge of pride for anyone who sweats, no matter where they're active.".
For some products, price influences the perception of overall quality, and ultimately value, to consumers. A consumer's view of a product's value depends almost entirely on external assessments of quality.
A Gatorade is the only sports drink marketer that doesn't use sports celebrities to endorse its products. B Gatorade was developed by PepsiCo as a cause-marketing project to provide resources for women's sports at the University of Florida as a result of the passage of Title IX in 1972. C The name Gatorade was chosen because as an energy drink it ...