Study with Quizlet and memorize flashcards containing terms like Analyzing Zappos success using Herzberg's two-factor theory of motivation would suggest that addressing a. hygiene factors, like being among the best paid employees in the retail industry, are the only reason for the firm's success. b. content factors, like the collaborative atmosphere each employee creates are the only reason ...
54. Olaf works on an assembly line in an Oslo factory. Last month the assembly line processes were overhauled. Olaf is still responsible for soldering electrical contacts on an appliance component, but now he is also expected to review each component for quality defects after he solders.
Therefore, it is of crucial importance to understand consumers, markets, and competitors in order to develop products that deliver superior value to customers. In other words, there is no way around a systematic, customer-driven new product development process ...
The next step in the new product development process is the marketing strategy development . When a promising concept has been developed and tested, it is time to design an initial marketing strategy for the new product based on the product concept for introducing this new product to the market.
New product concepts, such as those given above, need to be tested with groups of target consumers. The concepts can be presented to consumers either symbolically or physically. The question is always: does the particular concept have strong consumer appeal? For some concept tests, a word or picture description might be sufficient. However, to increase the reliability of the test, a more concrete and physical presentation of the product concept may be needed. After exposing the concept to the group of target consumers, they will be asked to answer questions in order to find out the consumer appeal and customer value of each concept.
The marketing strategy statement consists of three parts and should be formulated carefully:
Especially when introducing a new product requiring a large investment, when the risks are high, or when the firm is not sure of the product or its marketing programme, a lot of test marketing may be carried out.
Only then, the product can become a success in the market. Only very few products actually get the chance to become a success . The risks and costs are simply too high to allow every product to pass every stage of the new product development process.
Goal commitment is higher when employees have trust-based relationships with managers.
a. using training and specific instructions to minimize the number of workers needed on jobs.
The performance appraisal meeting is the most important component of a performance appraisal. In the most effective performance appraisal meetings, criticism of the individual personality traits is very important. Quality expert Edward Deming advocates abolishing performance appraisals in the workplace.
Training costs are higher, but because of the specialized nature of tasks, they are learned more fully. b. The nature of the jobs leads to lower absenteeism. c. Staffing costs are lower because the repetitive nature of tasks makes skill requirements lower.
Research shows that the psychological state of meaningfulness is the most important such state for employee attitudes and behaviors.
Evidence of the success of Nucor Steel is the low turnover rate and nonunion status of the firm.
Goal commitment is higher when employees have trust-based relationships with managers.
a. using training and specific instructions to minimize the number of workers needed on jobs.
The performance appraisal meeting is the most important component of a performance appraisal. In the most effective performance appraisal meetings, criticism of the individual personality traits is very important. Quality expert Edward Deming advocates abolishing performance appraisals in the workplace.
Training costs are higher, but because of the specialized nature of tasks, they are learned more fully. b. The nature of the jobs leads to lower absenteeism. c. Staffing costs are lower because the repetitive nature of tasks makes skill requirements lower.
Research shows that the psychological state of meaningfulness is the most important such state for employee attitudes and behaviors.
Evidence of the success of Nucor Steel is the low turnover rate and nonunion status of the firm.