The sales orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.
Laelle Inc., which believes that a sale is based on a customer's decision to purchase a product c In the context of marketing, which of the following statements is true of nonprofit organizations?
a. Consumers can be convinced to buy goods or services even though they do not need them. b. The needs and wants of the marketplace is thoroughly understood. Sales-oriented firms give maximum emphasis to society's long-term best interests. d. Intermediaries are encouraged to push manufacturers' products aggressively.
They assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product. d. They claim that people must give up something in order to receive something else they would rather have.
Study with Quizlet and memorize flashcards containing terms like In the portfolio matrix, a _____ has low growth potential and a small market share. A. a dog B. question mark C. a problem child D. star, The stakeholder theory of corporate social responsibility: A. excludes customers and government agencies from the list of stakeholders B. pays attention to the unaffected stakeholder in every ...
Study with Quizlet and memorize flashcards containing terms like Which of the following statements is not true of marketing? a. Marketing employs the combined use of communication, distribution, and pricing strategies. b. Marketing focuses on practices that deliver value and benefits to customers. c. Marketing focuses primarily on selling goods, services, and/or ideas to customers.
c. Fillets Inc., which believes that aggressive promotion techniques can result in high sales
d. it states that marketing solely means selling things and collecting money
The sales orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.
Marketing managers rely on customer databases for effective implementation of the market penetration strategy.
A company's skills include patents, copyrights, and technology that are superior to those of the competition.
Marketing career opportunities do not exist in nonbusiness organizations.
Marketing: It is a business process in which the company's motive is to increase sales and earns profit to a large extent. Along with it, it focuses on the long term customer relationship, maximum customer satisfaction.
The charter of a corporation provides for the issuance of 99,983 shares of common stock. Assume that 38,266 shares were originally issued and 4,896 we …
c. Fillets Inc., which believes that aggressive promotion techniques can result in high sales
d. it states that marketing solely means selling things and collecting money