Satisfying customer needs is not the job of the marketing department alone. It is marketers. It is the job of all members of the ________ to understand, serve, and satisfy the end customer.
C. Price is not a key aspect of the product conveyed in a promotional offer. D. Levels of recommended ad expenditures are not relative to price. 9. A firm can have an excellent product at a great price, but it will be of little value unless it's available where the consumer wants it and when the consumer wants it.
C. Advertising is never institutional (i.e., promoting the company itself), and publicity usually is institutional in character. D. Advertising typically utilizes mass media, and publicity does not. 35. Which of the following statements about publicity is true?
D) Frequent communication occurs between the two firms at many levels, including marketing, engineering, logistics, and senior management. The text suggests that customers can be segmented by percent of sales into an A, B and C categories. Applying the Pareto principle, approximately 80% of sales is provided by 20% of the customers.