d. Retailers are interested in telling the customers that they have the product available for purchase at a convenient location, not what the product's features are.
A key aspect of the Internet is its ability to provide customers with information. d. The communication elements of advertising, sales promotion, and public relations are all strategic options a retailer can use when communicating with its various publics through the Internet.
Retailers use _____, which consists of four components (advertising, sales promotion, publicity, and personal selling), as a means to bring traffic into their stores. _____ is paid, nonpersonal communication through various media with the intent of informing and/or persuading members of a particular audience. a. Publicity b. Advertising d.
Retailers are interested in telling the customers that they have the product available for purchase at a convenient location, not what the product's features are. e. Manufacturers carry a larger variety and breadth of products than do retailers. a. manufacturers want to create a positive image for their products.