It must say something definitive and specific about how the company's leaders intend to position the company beyond where it is today. E. All of these choices are correct. Which of the following are characteristics of an effectively worded strategic vision statement?
A surprising number of the vision statements found on company websites and in annual reports are vague and unrevealing, saying very little about the company's future product-market-customer-technology focus. Which one of the following is not a characteristic of an effectively worded strategic vision statement?
A clearly articulated strategic vision communicates management's aspirations to stakeholders about "where we are going" and helps steer the energies of company personnel in a common direction. A. distinctive. B. specific to a particular organization.
The defining characteristic of a well-conceived strategic vision is what it says about the company's future strategic course—"where we are headed and what our future product-customer-market-technology focus will be." Vision statements galvanize action among company personnel.
A. a mission statement typically concerns a company's present business scope ("who we are and what we do"), whereas the principal concern of a strategic vision is with the company's future business scope (long-term direction and future product-customer-market-technology focus). A company's values concern.
The first three stages of the strategic management process— (1) developing a strategic vision, (2) setting objectives, and (3) crafting strategy— comprise a strategic plan.