A tire manufacturer advertises a 50,000-mile guarantee for its tires. C. A manufacturer of premium chocolates claims that it makes the finest chocolates in the world. D. A popular shampoo brand advertises that it has been proven to be effective in preventing dandruff. E.
D. Television is probably the most carefully scrutinized of all forms of advertising. E. Network standards have become more stringent in response to competition from independent and cable stations. D. Television is probably the most carefully scrutinized of all forms of advertising.
A. Advertising by attorneys is legal in the entire United States. B. The U.S. Supreme Court does not permit lawyers to advertise if they earn more than $100,000 per year. C. Attorneys are in agreement that advertising is an important part of their marketing mix. D.
Network standards regarding acceptable advertising typically remain constant. Self-regulation of advertising has been ineffective in the development of stringent practices and standards. The U.S. Postal Service has regulations that affect advertising. The Second Amendment protection has been extended to commercial speech.
E. Food and Drug Administration. E. Food and Drug Administration. In 1996, President Clinton signed an executive order declaring that nicotine was an addictive drug and gave the _____ broad jurisdiction to regulate the advertising of cigarettes and smokeless tobacco.
The Supreme Court has ruled that professionals such as attorneys, dentists and physicians have the right to advertise. E. Attorneys, dentists, and physicians do not advertise because they believe that advertising demeans their professions.
D. Television is probably the most carefully scrutinized of all forms of advertising. The three major participants in the advertising process that work individually and collectively to encourage truthful, ethical, and responsible advertising are. A. advertisers, advertising review boards, and the cable operators.
TRUE. The Wheeler-Lea Amendment gave the Federal Trade Commission (FTC) the power to issue cease-and-desist orders and levy fines on violators. TRUE. The Federal Trade Commission (FTC) is responsible for protecting businesses, but not consumers, from anticompetitive behavior and unfair and deceptive practices.
Regulatory concerns never play a major role in the advertising decision-making process. Legislation is being considered that would either ban or impose major restrictions on direct-to-consumer advertising of drugs. Self-regulation and control of advertising emanate from individual advertisers and their agencies.