which of the following statements about personal selling is true today course hero

Which department typically controls personal selling?

E. Personal selling is typically controlled by the advertising and promotions department. 4. For which of the following products would personal selling play a dominant role? 5. Which of the following is an example of a direct marketing effort of a company? 6.

What do you mean by personal selling?

B. advertising department. C. promotions department. D. marketing department. E. operations manager. 2. Personal selling refers to selling: A. personalized products to individuals and organizations. B. to individuals by using various selling techniques. C. through a person-to-person communications process.

What is the role of personal selling in the auto industry?

The role of personal selling would be minimal in a company that sells component parts to auto manufacturers. C. Integrated marketing communication tools are used in conjunction with personal selling. D. In an integrated marketing communications program, personal selling is a substitute for other promotional mix elements.

What are the characteristics of a salesperson?

Salespeople are concerned only with sales revenue and not with overall profitability. In recent years, marketing and sales personnel have been in strong demand for upper management positions. Customers rarely expect salespeople to be knowledgeable about market opportunities and relevant business trends that may affect the customer's business.

Who negotiates the final price of insuring?

B. In most cases, final price of insuring is negotiated between buyer and seller.

Is the purchase decision a major one for the buyer?

C. the purchase decision is not a major one for the buyer.

Is creative selling required for insurance?

E. Creative selling is not required for simple products such as insurance.