which of the following statements about marketing is the most accurate? course hero

Why is marketing important?

marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.

What is marketing persuade?

marketing persuades people to buy the "wrong" things.

What is global marketing strategy?

A) the strategy used by multinational firms that have as many different product variations, brand names, and advertising programs as countries in which they do business.

Can you call yourself a marketing expert?

You can call yourself a marketing expert only if you have sold something.

Which of the following statements about marketing activities is most accurate?

Which of the following statements about marketing activities is most accurate?#N#a. Marketing is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.#N#b. Marketing is affected by society but rarely, if ever, affects society as a whole.#N#c.Marketing activities are the sole responsibility of the marketing department; other departments are involved only if there is an emergency (such as a product recall).#N#d. Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.#N#e. The marketing department both shapes and is shaped by its relationship with internal and external groups.

What is marketing in marketing?

a. Marketing is essentially developing the right product and convincing potential customers that they "need" it, not just "want" it.

What is the trade of things of value between buyer and seller so that each is better off after the trade?

The trade of things of value between buyer and seller so that each is better off after the trade is referred to as a. barter.

What is the link between an organization and its customers?

a. the linking of the organization to its individual customers, employees, suppliers, and other partners for their mutual long-term benefits.

Do environmental forces affect marketing activities?

d. Environmental forces do not affect marketing activities as long as a firm closely monitors its environment through rigorous market research.