C) One advantage of radio advertising is its high demographic selectivity.
89) IAMS Pet Food runs a commercial on the Animal Planet cable channel during an episode of The Dog Whisperer. The advertising agency for IAMS is taking advantage of which of the following?
B) Magazines have not benefited from advances in communication technologies.
89) IAMS Pet Food runs a commercial on the Animal Planet cable channel during an episode of The Dog Whisperer. The advertising agency for IAMS is taking advantage of which of the following?
E) Radio is defined as an outdoor medium.
C) One advantage of radio advertising is its high demographic selectivity.
89) IAMS Pet Food runs a commercial on the Animal Planet cable channel during an episode of The Dog Whisperer. The advertising agency for IAMS is taking advantage of which of the following?
B) Magazines have not benefited from advances in communication technologies.