Why do consumers continue to purchase a brand?
B. brand image is the main reason consumers continue to purchase a brand.
What does Target use as their logo?
Target stores use an image of a white dog with a red bulls-eye around one of its eyes. In marketing terms, what does this represent for Target?
What is the Jeep brand?
The Jeep brand of vehicles provides consumers with a unique blend of freedom and adventure. One of their advertising campaigns featured the tagline Have fun out there. Jeep. to highlight how the Jeep brand is about being free and adventuresome. This unique set of associations that consumers will make with the Jeep brand is referred to as brand
What does "brand revitalized" mean?
A. a brand has been mismanaged and must be revitalized in order remain a viable brand.
Why should a product be unique to the marketplace?
A. The product should be unique to the marketplace in order to be competitive.
Do consumers like change when it comes to buying products?
E. consumers do not like change when it comes to buying products.
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