Every product has a single appeal that is used to target the product's audience. (TRUE/FALSE) rational appeal. (TRUE/FALSE) It is best to organize persuasive messages using the _____ because you will be writing to potentially uncooperative readers.
Appeals to the sense of taste and smell are classified as logical appeals. (TRUE/FALSE) Every product has a single appeal that is used to target the product's audience.
C. Emotional appeals typically engage our senses. D. It is best to avoid using emotional appeal when advertising products that do not perform any discernible practical function. E. Emotional appeals are mainly based on logic.