which of the following is the most selective advertising medium? course hero

Which is the most selective medium of advertising?

Direct mailDirect mail is probably the most selective of all the advertising media. It is used to send the message directly to the selected people.

What are the most selective media?

YM (yeast and mold) which has a low pH, deterring bacterial growth. MacConkey agar for Gram-negative bacteria. Hektoen enteric agar (HE) which is selective for Gram-negative bacteria. Mannitol salt agar (MSA) which is selective for Gram-positive bacteria and differential for mannitol.Jan 3, 2021

What is the selective media of advertising?

Selective advertising focuses on creating a demand for a specific brand of product or service. For example, soda manufacturers often promote each brand they make with a dedicated marketing campaign. In contrast, primary advertising focuses on creating a demand for a general product class or category.

Is the most selective of all media forms?

Direct mail is the most personal and selective media.

What is a selective medium?

A selective medium is a medium that allows the selection of one or more types of microorganisms. These microorganisms will be the only ones able to grow on or in the medium while all the others will be inhibited.

What makes the medium selective?

Selective medium contain particular ingredients that inhibit the growth of certain microbes. An example of a selective medium is MacConkey agar. It contains bile salts and crystal violet, which interfere with the growth of many gram-positive bacteria and favor the growth of gram-negative bacteria.

What are different mediums of advertising?

ADVERTISEMENTS: Nine types of advertising media available to an advertiser are: (1) direct mail (2) newspapers and magazines (3) radio advertising (4) television advertising (5) film advertising (6) outdoor advertising (7) window display (8) fairs and exhibition and (9) specially advertising!

What are the different medium of advertising?

Types of advertising mediaTelevision advertising.Radio advertising.Print publications advertising.Internet advertising.Out-of-home media.Mobile device advertising.Media buying.

What is a selective target?

Target selectivity is defined as a difference in target binding to different receptors, and tissue selectivity is defined as a difference in target binding to the same target in different tissues.Dec 4, 2017

What are the most common types of media?

Media can be classified into four types:Print Media (Newspapers, Magazines)Broadcast Media (TV, Radio)Outdoor or Out of Home (OOH) Media.Internet.Oct 23, 2017

Which of the following became the largest advertising medium in the world in 1954 NBC ABC MTV CBS?

Ad Age Advertising Century: Timeline1953The Advertising Research Foundation is established.1954CBS becomes the largest advertising medium in the world.1955Mar 29, 1999

What are the 4 types of advertising?

What are the 4 types of AdvertisingDisplay Advertising.Video Advertising.Mobile Advertising.Native Advertising.Oct 1, 2020

What is a general business magazine?

General business magazines <-> Magazines direct at executives in all areas of business. Healthy care magazines <-> Magazines directed at dental as well as medical and surgical areas. Trade magazines <-> Magazine directed at wholesalers, dealers, distributors, and retailers.

What is a city zone?

City zone <-> Market area composed of the city where the paper is published and contiguous area similar in character to the city. Retail trading zone <-> Market outside the city zone whose residents regularly trade with merchants within the city zone.