In order to make business messages more positive, business writers should focus on actions they can accomplish and demonstrate a realistic optimism. However, they should be careful
The most important stage of creating effective business messages is planning.
Starting each sentence with "I," helps create a connection with the audience.
in the inductive approach, the supporting reasons are placed before the primary message.
Readers are more likely to react positively to a message if the writer
Latisha perceives that the writer respects the reader and feels concern about the content of the message. Latisha’s perception relates to the writer’s. avoid any form of self-centeredness. Readers will respond better to a business message that has an objective, uninvolved tone.
make well-reasoned conclusions and solutions. A meta message is. the overall but often underlying message people take away from a communication.
Enduring beliefs and ideals that individuals hold are called. values. Ansel has been asked to analyze the benefits and feasibility of implementing a stress-reduction program on a fixed budget. Through research, Ansel learns that the cost of a stress reduction program exceeds the proposed budget.
Katya is developing a business message about a green initiative that her company is hoping to launch. In the process of creating the business message, she studies the background of the employees and considers their needs and priorities.
The smoking cessation program would lead to reduced healthcare costs and employee sick days.
Boris uses a variety of sources such as journal articles and colleagues’ expertise.
Excellent business thinkers explore issues deeply by gathering information from a variety of sources.