How long did the sailor set aside to lead the group?
How often should marketing information be collected?
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How long did the sailor set aside to lead the group?
They set aside a full day to lead the group.
How often should marketing information be collected?
Marketing information should be gathered every two years in order for a company to be well informed and poised for action.
What is the purpose of a focus group moderator?
The purpose of a focus group's moderator is keeping the group's conversation going while addressing the items on the client's list.
What is attribute based approach?
In the attribute-based approach, the customer makes two kinds of ratings: (1) How does our company rate on a number of attributes? and (2) How important is each of these attributes?
What is cluster analysis?
A cluster analysis is used to identify segments, and it determines exactly which segment (s) to target.
How long did the sailor set aside to lead the group?
They set aside a full day to lead the group.
Is it a good idea to follow up focus groups?
It is a good idea to follow up focus group, leads with a larger-scale survey.
Is it a waste of money to hire a market researcher to help with cluster analysis?
It would be a waste of money to hire a market researcher to help with cluster analysis.
When are focus groups useful?
c. Focus groups are especially useful when time is limited.
Why are focus groups informative?
a. In a focus group participants may be extremely informative due to the tendency for people to engage in the discussion when hearing others' comments.
Is collecting data in the form of interviews time consuming?
Collecting data in the form of interviews can be extremely time consuming. (T/F)
How long did the sailor set aside to lead the group?
They set aside a full day to lead the group.
How often should marketing information be collected?
Marketing information should be gathered every two years in order for a company to be well informed and poised for action.
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