Sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers are collectively called ________ promotions. What is the primary goal of trade promotions? Which of the following is a promotion tool used for trade promotions?
(T/F)A compensation plan with a larger base-salary component and a smaller commission component is most effective for driving salespersons to acquire new businesses. Which of the following is a promotion tool used for trade promotions?
To promote the new products, Cream Bay has set up shopping mall kiosks to offer free ice cream samples to potential customers. Which promotion tool is Cream Bay most likely using? AirNetwork, a telecommunications company, sponsors a rock concert by a famous band in order to further its brand visibility.