What is multiple choice?
Multiple Choice. A consumer's view of value is a function of his or her education and income. Price plays only a small part in a consumer's perceived value of a product or service. Price plays a large role in assessing value but a very minor role in assessing quality.
How does price affect quality?
For some products, price influences the perception of overall quality, and ultimately value, to consumers. A consumer's view of a product's value depends almost entirely on external assessments of quality.
What is a product?
A product is a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange. Multiple Choice. A only for legal tender (money). B for money or something else of value.
What is gatorade drink?
A Gatorade is the only sports drink marketer that doesn't use sports celebrities to endorse its products. B Gatorade was developed by PepsiCo as a cause-marketing project to provide resources for women's sports at the University of Florida as a result of the passage of Title IX in 1972. C The name Gatorade was chosen because as an energy drink it ...
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