Low-performance orientation societies prioritize measurable goals and objectives in meetings and communications. Organizations in present-oriented societies are less likely to develop clear long-term strategies and business plans. In less-assertive cultures, people are uncomfortable with silence.
Popular culture plays an important role in the formation of negative stereotypes. Marta is a German woman who was just hired by a multinational company. It will be helpful for her to assume that her colleagues in Brazil will conceptualize time the same way she does