What are marketing functions?
Marketing functions are the foundation for the work that marketing professionals do. Each function comprises a set of responsibilities and tasks for a marketing team to design, organize and execute a successful campaign. There are seven widely accepted marketing functions that contribute to the overall work of marketers.
Why are the seven marketing functions important?
The seven marketing functions are important since each of them represents a category of activities that occurs in marketing. The goal of marketing is to promote and sell products in a competitive marketplace, and referring to the seven marketing functions often while developing a campaign allows marketing teams to remain focused on their goals.
7 marketing functions
Here are the seven marketing functions, along with their benefits for marketing professionals:
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