which of the following is a disadvantage of outdoor ads course hero

What is directory advertising?

Which is always larger, rating or share?

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What is directory advertising?

C) Directory advertising provides maps with directions on how to find the retailer's location.

Which is always larger, rating or share?

D) The rating figure is always larger than the share.

Why are outdoor ads limited to a few words?

Limited message capabilities. Because of the speed with which most people pass by outdoor ads, exposure time is short, so messages are limited to a few words and/or an illustration. Lengthy appeals are not likely to be effective. Wearout.

Why are outdoor ads so creative?

Large print, colors, and other elements attract attention. Ability to create awareness. Because of its impact (and the need for a simple message), outdoor can lead to a high level of awareness. Efficiency.

What percentage of consumers said they had called a phone number they saw on an out-of-home ad?

In a study reported by BBDO advertising, 35 percent of consumers surveyed said they had called a phone number they saw on an out-of-home ad. A study reported by Mukesh Bhargava and Naveen Donthu showed that outdoor advertising can have a significant effect on sales, particularly when combined with a promotion. Production capabilities.

What are the limitations of outdoor advertising?

At the same time, however, there are limitations to outdoor, many of them related to its advantages 1 Waste coverage. While it is possible to reach very specific audiences, in many cases the purchase of outdoor results in a high degree of waste coverage. It is not likely that everyone driving past a billboard is part of the target market. 2 Limited message capabilities. Because of the speed with which most people pass by outdoor ads, exposure time is short, so messages are limited to a few words and/or an illustration. Lengthy appeals are not likely to be effective. 3 Wearout. Because of the high frequency of exposures, outdoor may lead to a quick wearout. People are likely to get tired of seeing the same ad every day. 4 Cost. Because of the decreasing signage available and the higher cost associated with inflatables, outdoor advertising can be expensive in both an absolute and a relative sense. 5 Measurement problems. One of the more difficult problems of outdoor advertising lies in the accuracy of measuring reach, frequency, and other effects. (As you will see in the measurement discussion, this problem is currently being addressed, though it has not been resolved.) 6 Image problems. Outdoor advertising has suffered some image problems as well as some disregard among consumers.

Why have modern technologies reduced production times for outdoor advertising?

Production capabilities. Modern technologies have reduced production times for outdoor advertising to allow for rapid turnaround time.

Why are outdoor billboards placed on highways?

Because purchase cycles are typically for 30-day periods, consumers are usually exposed a number of times, resulting in high levels of frequency. Geographic flexibility. Outdoor can be placed along highways, near stores, or on mobile billboards, almost anywhere that laws permit.

Why do people get tired of seeing the same ad every day?

Wearout. Because of the high frequency of exposures, outdoor may lead to a quick wearout. People are likely to get tired of seeing the same ad every day.

What is directory advertising?

C) Directory advertising provides maps with directions on how to find the retailer's location.

Which is always larger, rating or share?

D) The rating figure is always larger than the share.