which of the following factors influence the media effects process? course hero

What happens if we limit our attention to manifested effects?

If we limit our attention to only manifested effects, we will greatly overestimate the degree of influence the media exert on us.

What is the valence of an effect?

The valence of an effect refers to whether it is. in a positive or negative direction. When the goals of the media are in conflict with your goals, it typically results in. negatively valenced effects. Intentional media effects refer to those effects that. individuals seek out to fulfill specific needs.

Why does Sandra read the New York Times?

Sandra reads The New York Times every day to stay informed about recent world affairs. Thus, for Sandra, the effect of becoming informed is

Why does Rebecca listen to classical music?

Rebecca listens to classical music to relax (i.e., reduce her heartbeat and rate of breathing). The intended media effect here is

When do immediate effects occur?

Immediate effects occur during or immediately after exposure.

Which factor has influenced the trend toward the breakdown of the traditional family?

television is the only factor that has influenced the trend toward the breakdown of the traditional family.

Does cognitive ability influence the way a person is affected by the media?

Cognitive abilities have no influence on the way in which a person is affected by the media.