Companies must create a budget when planning for a social media campaign.
The online means of communication, conveyance, collaboration, and cultivation among interconnected and interdependent networks.
segmenting markets into groups based on how they act with regard to a brand or product category
syndicators of content that send content directly to subscribers
particularly young people view social media profiles as forms of produced self, lower levels of privacy salience
prurient impulse, to feed interest about others
to acknowledge a liking or relationship with individuals and reference groups
opportunities to interact with social media, leaves impressions, makes up data that marketers use to paint social identity
the information about an individual available in social media, including profile data and ongoing activity
Hashtag. A word or phrase comprised of letters, numbers, and/or emoji preceded by what was once referred to as the pound symbol. Social media audit. The exercise marketers use to assess the situation and their competitors' social presence.
A post that opens one's self to others, "I am approachable."
They utilize common characteristics such as age, gender, income, ethnic background, educational attainment, family life cycle, and occupation to understand how to group similar consumers together.
Approaches slice up the market based on personality, motives, lifestyles, and attitudes and opinions.