which of the following are b2c marketing segmentations course hero

by Prof. Werner Erdman Jr. 3 min read

1.3 B2C Marketing

This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth.

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During Week 1, we will focus on B2C Marketing which stands for Business-to-Consumer Marketing. We start the week by learning about CSI which here stands for Consumer Science Investigation. We then learn about other facets of consumer behavior in international marketing.

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