How long is the product development course?
In this 1 hour and 30 minutes long project-based course, you will learn how to understand the product development stage, you will learn to differentiate and locate products in the introduction stage of the product life cycle as well as doing the needed financial analysis for products in different product life cycle stages Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.
What is the learning phase of product development?
The learner will be able to manage and present tasks related to the product development phase. The learner will be introduced to product life cycles and will be able to identify products at the introduction life cycle. The learner will be able to identify the products lifecycle.
Does Coursera help me publish a book?
Coursera's timely course offerings helped me publish a book and re-establish myself in my field. I recommend Coursera to everyone!
What is the product life cycle?
The Product Life Cycle (PLC) defines the stages that a product moves through in the marketplace. Oligopolistic Market The primary idea behind an oligopolistic market (an oligopoly) is that a few companies rule over many in a particular market or industry, as it enters, becomes established, and exits the marketplace.
What is the goal of the introduction stage?
The underlying goal in the introduction stage is to gain widespread product recognition and stimulate trials of the product by consumers. Marketing efforts should be focused on the customer base of innovators – those most likely to buy a new product.
What is the introduction stage of a product?
1. Introduction Stage. When a product first launches, sales will typically be low and grow slowly. In this stage, company profit is small (if any) as the product is new and untested. The introduction stage requires significant marketing efforts, as customers may be unwilling or unlikely to test the product.
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