where to promote my online course

by Prof. Allan Kling PhD 6 min read

5 Coolest Strategies to Promote Your Online Course

  1. Publish a course promotion video on YouTube. YouTube is the second largest search engine, with 30 million people...
  2. Build an email list. Turns out that most people still prefer email over anything else, even millennials, and it still...
  3. Start a podcast. An excellent way to reach more people interested in your...

Full Answer

How to promote your online course on social media?

Sep 05, 2021 · Top 5 ways to promote your online course 1. Testimonials and reviews. If there’s a batch of students that previously enrolled in your course, then you probably... 2. Social media. Social media platforms enable you to reach a higher …

How to advertise an online course?

Jan 16, 2022 · So, in this article, we will look at the main marketing channels that can be effective in promoting your digital course on any subject. 1. Advertising with Google Ads. Advertising with Google Ads is one of the marketing methods that can …

How can I promote my course at an event?

Jan 25, 2021 · Experts can promote through their own channels, such as a “resource” section on their website or blog, or with a social media post recommending your course. Course instructors Consider partnering with non-competition sites that compliment your business.

How do I get more students for my online course?

5 Coolest Strategies to Promote Your Online Course 1. Publish a course promotion video on YouTube. YouTube is the second largest search engine, with 30 million people... 2. Build an email list. Turns out that most people still prefer email over anything else, even millennials, and it …

How do you convince students for online classes?

5 tips to attract students for your online courseBe clear about your course. Nothing is most annoying than visit a site and didn't immediately find the information you seek. ... Provide infoproducts. ... Learn from your competitors. ... Take advantage of those who are already your student. ... Give something of value for free.

How do I drive traffic to my online course?

How to Market Your Online Course: 12 Tricks and StrategiesTreat Your Online Course Like a Product Launch (Because It Is) ... Talk About Your Course on Social Media. ... Start a Podcast to Hype Your Online Course. ... Run a Weekly Webinar to Connect With Potential Students. ... Pay for Ads to Promote Your Course.More items...•Dec 3, 2020

Where can I market my online courses?

How to market your online course after it's publishedPromote your course on your blog. ... Start a YouTube channel. ... Publish a course promotion video on YouTube. ... Add student testimonials to your course sales page. ... Include a link to your course in your email signature. ... Add a course page to your main website. ... Build an email list.More items...•Aug 23, 2021

How do I promote my online course on social media?

9 Clever Ways to Promote Your Online Course on Social MediaRun Facebook Advertisements. ... Engage in Facebook Groups. ... Share Tips Related to Your Course Topic. ... Offer a Free Lesson. ... Share Free Content. ... Host a Facebook or Instagram Live. ... Hold a Free Webinar. ... Give an Exclusive Discount.More items...•Oct 11, 2019

Do online courses sell well?

Are Online Courses Profitable? Yes, they are. Online courses offer one of the best business models to digital entrepreneurs. The demand is rising and people are more than willing to pay for them, and they are one of the top ways to make money online.Oct 11, 2021

What is the best marketing strategy?

The best marketing strategies to try in 2020Educate with your content.Personalize your marketing messages.Let data drive your creative.Invest in original research.Update your content.Try subscribing to HARO.Expand your guest blogging opportunities.Use more video.More items...•Jan 7, 2020

How do you advertise a course?

11 Effective Ways to Promote Your Online Courses in 2021Create Niche Courses.Create Content (Consistently)Offer Free Courses.Make 'Mother Content'Create Testimonials.Promote Your Instructors.Promote on Social Media.Use Google Advertising.More items...•Nov 22, 2020

How do you attract students to your class?

In this article, we'll walk through five methods you can use to attract students to your course....ConclusionBe active on social media.Offer discounts to your first students.Pay students for referrals.Use social media advertisements.Feature guest instructors with strong social media presences.Feb 16, 2022

How do I advertise a course on Facebook?

How to advertise on FacebookChoose your objective. ... Name your campaign. ... Set your budget and schedule. ... Target your audience. ... Choose your Facebook ad placements. ... Set brand safety and cost controls. ... Create your ad.

How much will the eLearning market be in 2025?

The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.

What is a member only WordPress site?

1. MemberPress. MemberPress is a great plugin that turns your WordPress site (or a section of it) into a member’s only area. That means you can grant your students special access to get course materials or mingle online with other students.

Why do people use podcasts?

Podcasts are an excellent way to show your knowledge about a particular topic. As you’re preparing to release your online course, you can start a podcast as a way of self-promotion. Podcasts can be one of the best ways to market and sell courses online.

Who is Nathan Thompson?

Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.

What is LifterLMS?

LifterLMS is another really neat tool you can use to create, protect, and sell your online courses. This is definitely an option for those who want to build an in-depth course with lots of bells and whistles. Honestly, this is likely better for high-ticket courses or course designs with higher budgets.

Can you translate a course into another language?

This is an insanely valuable tip that not many course creators take advantage of. By translating your course into another language, you can effectively broaden your market to millions of other people.

Is LearnPress free?

LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.

How to spread the word about a course?

1. Highlight the course in an email campaign. As with any product launch, there are different times when you can spread the word about your course to both customers and prospects: before, during, and after you launch.

How to get more eyes on your course?

To get even more eyes on your course, consider investing in paid ads to promote it to new audiences. If this is new territory for you, you’ll want to do your research before diving in. Between the different types of ads and locations to place them, it’s important to learn the landscape and what might work best for you.

How to start an affiliate program?

1. Select an affiliate marketing software. Start with a top affiliate marketing software. Affiliate marketing software will provide you with all the tools you need to start your affiliate program.

How does affiliate marketing work?

Affiliate marketing works by incentivizing individuals to promote your business and refer customers, and in exchange they earn a commission for every successful referral they send your way. Affiliate use their own referral link or promo code to promote your online course and refer potential students.

Is affiliate marketing effective?

Affiliate marketing is effective for almost all online courses. It’s a starting point for those who are just beginning their marketing efforts. And for more established courses, this offers a new channel to add to the current marketing efforts.

Do affiliates get commissions?

Set your commissions. For online courses, affiliates will typically earn a commission when a referral enrolls in a course. If you offer a free course or trial period, you have the option to only pay affiliate’s a commission when the referral pays for the course.

Is a promotion from a former student effective?

Promotions from former students are very effective. It is a stamp-of-approval and personal recommendation from someone who has already taken the course. And with 92% of consumers believe recommendations from friends and family more than advertising, this can be very persuasive.

Is online learning booming?

Online learning is booming. With more affordable options available and the ease of accessibility, e-learning is no longer limited to higher education courses or corporate training sessions. New technology has presented an opportunity for almost anyone to teach or be taught through online learning.

How to make your online course easy to find?

Here are five simple strategies that will help them to make your online course easy to find and choose. 1. Publish a course promotion video on YouTube. YouTube is the second largest search engine, with 30 million people visiting it every day. They open YouTube to entertain, look for information and learn.

What is webinar in online courses?

The webinar is the platform, where you can share highlights of your course to attract more online course buyers. The webinar is like an online date with your potential students. It’s a chance for them to check out your vibe – your content, teaching manner, voice, articulation, etc.

Can I self publish my book on Amazon?

You can self-publish your book on Amazon in digital format using Amazon Kindle, or in a paperback format using CreateSpace or both. Book publishing here, which takes only 5 minutes, will enable you to reach millions of Amazon readers.

Is podcast good for auditory learners?

The podcast is excellent for people who are auditory learners, or who like to listen to podcasts in their car on their commute. To get started with podcasting check out this superb article by Rohit Bhargava, where he outlines the exact steps he took to get his podcast to rank 3rd on iTunes in 3 days.

How to market a course?

Content marketing is key to get attention for your course via social media and search engines. To start: 1 Identify most asked questions about online courses in your industry 2 Create ultimate guides to answer those questions 3 Create listicles that would include your online course as well

Why do people pay for online courses?

One of the biggest reasons why people pay for online courses is to find a better job. When promoting your online courses, it’s powerful to have your alumni talk to the camera about their journey and how your course helped them land a well-paying job. Turn your alumni into your marketers by offering them a referral fee.

Why is it important to have a team page on your website?

It is important that you have an “Our Team” page on your website for prospective students to see who are going to be their instructors and how qualified they are. Also have them promote themselves on social media, especially on LinkedIn.

What is mother content?

Mother content is video content that could be scraped to create dozens of different pieces of content across different platforms, including on social media. There are three ways you can create “Mother Content:”. Record your free courses. Invite a guest expert and interview them. Pick a topic and talk to the camera.

What is a niche and long tail?

Niche and long-tail always get preferential treatment in the internet universe. In addition to the courses you offer, create an online course that is ultra-niche (or have niche targeting such as “accounting for dental clinics”) and gain an advantage in the middle of a very crowded market.

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