A landing page builder, so you can create landing pages to collect your customers’ email addresses and nurture sales. With the logistics of pre-launching your course underway, let’s take a look at some real-world email and landing page examples.
According to BuzzSumo, the goal of pre-launch marketing is two-pronged: To build interest and buzz for your upcoming product or project.
One of the most important keys to email marketing is to use it as a channel for distributing valuable content. This means delivering content that’s useful, helpful, beneficial, educational — and not overtly promotional — to your audience. 39% of consumers wish brand emails were less promotional and more informational.
If you’re looking for benchmarks to follow, according to Mailchimp, the average open rate is 21.33%, and the average click rate stands at 2.62% for all industries. Of course, their metrics are a general benchmark rather than a hard rule, and it’s typically a good idea to expand your sources for benchmarks.
An email marketing tool so you can connect with and gradually nurture your email subscribers to purchase your course on release date. A landing page builder so you can collect email addresses. Teaser content that you can use to promote your pre-launch on both your landing page and in pre-launch emails.
Cyn Meyer is a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites – alongside their creators – thrive. Cyn also enjoys playing music, helping retirees live active, healthy, engaged lifestyles, and hopping into the ocean.
The elearning market is expected to exceed $325Billion by 2025 (see above), with a yearly growth of 5% (Global Market Insights)! Becoming an online instructor means you could be earning from a few hundred dollars per year to a six-figure income.
A collaboration of european universities and local authorities to provide online courses for tourism SMEs. This landing page is an example of a corporate page with high authority partners at the bottom to instill trust.
Whereas, ‘learning objectives’ or ‘learning outcomes’ tend to be more specific and more measurable in terms of what you expect your students to learn and be able to do once they complete the course.
Pricing an online course is incredibly important and for a good reason. It communicates your value, it affects the profitability of your course, your customers and the quality of your work. Pricing it too high may result in people not buying from you. Pricing it too low and you won’t be making a profit.
Your testimonials can really come from anywhere — emails, tweets, Instagram posts or comments, blog posts, etc.
Marcela’s ADK Program is directed to marketing professionals in Mexico and is a perfect example of a multiple-cta landing page. Breaking a page into different sections and starting with a video soon after her title. She includes a call-to-action after each different action – free course, different levels of paying programs, and subscriptions.
Start Social teaches businesses how to use Social Media, and they know how to create a great landing page for their courses. Starting strong with a video introduction and going forward with the reasons why you need to learn social media to grow your business.
The global eLearning market is predicted to nearly triple from $107 billion in 2015 to $325 billion in 2025. Not only that, but TechJury gathered the following statistics that show how helpful eLearning can be for both companies and individuals: IBM saved roughly $200 million after switching to eLearning.
LearnPress is awesome for several reasons, one of which is that it’s totally free, and comes with everything you need to design and distribute your online course. Later, you can scale to the Pro Bundle edition of LearnPress, which creates certificates, content drips, and gives more management tools.
1. MemberPress. MemberPress is a great plugin that turns your WordPress site (or a section of it) into a member’s only area. That means you can grant your students special access to get course materials or mingle online with other students.
LifterLMS is another really neat tool you can use to create, protect, and sell your online courses. This is definitely an option for those who want to build an in-depth course with lots of bells and whistles. Honestly, this is likely better for high-ticket courses or course designs with higher budgets.
Podcasts are an excellent way to show your knowledge about a particular topic. As you’re preparing to release your online course, you can start a podcast as a way of self-promotion. Podcasts can be one of the best ways to market and sell courses online.
Nathan Thompson is a father, a writer, and a lover of travel (in that order). When he’s not wrestling with his kids, you’ll likely find Nathan giving his eyes a much-needed break from screens with a good book or planning a family trip with his awesome wife.
1. Choose a Topic. Your first step in creating an online course is to choose a topic to teach. This should ideally be: 1a. A Topic You Understand Well. If you are going to teach others, you need to understand the topic inside and out.
Writing an online course isn't hard, but writing an online course that impacts people is challenging. By paying attention to all the elements that make up an excellent class, you can develop a reputation as a good instructor. Not only will your students love you, but they'll recommend you to others.
Forbes reports that the average Udemy instructor makes about $7,000 per course , but the range is wide. Some might make $60 a year and others in the six figures.
Make sure you also define them in the course the first time you mention them. Write content that is easy to skim and absorb. Use headers, bullet points, and break content up whenever possible. Have someone read your work to help you catch typos and fix them.
Lori Soard has been working as a freelance writer and editor since 1996. She has a bachelor's in English Education and a PhD in Journalism. Her articles have appeared in newspapers, magazines, online and she's had several books published. Since 1997, she has worked as a web designer and promoter for authors and small businesses. She even worked for a short time ranking websites for a popular search engine and studying in-depth SEO tactics for a number of clients. She enjoys hearing from her readers.
Online education is not an “alternative” to traditional classroom learning.
A rubric is a coherent set of criteria for students’ work that includes descriptions of levels of performance quality on the criteria. The main purpose of rubrics is to assess performances (Brookhart, 2013). Explore four types of rubrics that you might use to assess assignments in your course.
Creating Learning Objectives. It is essential to build measurable and clear objectives that outline what is expected of the learner. These objectives will make it easy to align the rest of your course and will serve to communicate learning expectations to students.
ABCD Method – An easy framework for creating learning objectives is the A.B.C.D. method. This stands for Audience, Behavior, Condition and Degree. Learning objectives that contain each of these elements will clearly outline the learning that is to be achieved after completing each module.
Rubrics. A rubric is a coherent set of criteria for students’ work that includes descriptions of levels of performance quality on the criteria. The main purpose of rubrics is to assess performances (Brookhart, 2013). Explore four types of rubrics that you might use to assess assignments in your course.
A rubric is a coherent set of criteria for students’ work that includes descriptions of levels of performance quality on the criteria. The main purpose of rubrics is to assess performances (Brookhart, 2013).
Open Educational Resources (OER) are freely accessible, open licensed, teaching and learning materials. There are worldwide repositories for the sharing and use of OER. Materials are available in almost any subject area and can include a single image, assignment or activity OR a full textbook and even an entire course.
Online courses are a rapidly expanding industry and will continue to grow as more and more students turn to online learning. In addition, technology has made it really easy for you to create and sell online courses and so the barrier to teaching online has come down significantly. Dozens of online course platforms exist, ...
Academy of Mine is another (not so popular) option for creating and selling online courses. It lets you build a fully-fledged website to host your online courses and start selling them.
Kajabi is an all-in-one online course platform that allows you to build a beautiful course website, host all types of content including videos, market online courses, deliver your content professionally, and further engage your students .
Whether you choose the lowest pricing tier or the highest one, Kajabi doesn’t charge you any transaction fee. Kajabi is certainly not the cheapest online course solution out there and its starting price is steep. So it might not work for you if you just want to test waters or if you’re on a tight budget.
Teachable is is another robust solution for creating and selling online courses and it is somewhat similar to Thinkific in terms of features and capabilities. Like Thinkific, Teachable is focused on offering only the core features for creating and selling an online course.
Teachable is is another robust solution for creating and selling online courses and it is somewhat similar to Thinkific in terms of features and capabilities. Like Thinkific, Teachable is focused on offering only the core features for creating and selling an online course.
What I like about it is that Udemy gives instructors a lot of guidance to create their own courses and market their offerings online. You can use Udemy for free and simply create an online course with the knowledge you want to share. After that, you can market your course on the marketplace or to your own audience.
Most of the online course platforms listed on this page are geared towards solopreneurs or small, start-up businesses. While they can work for larger businesses, I’ve found over time that more established training and education companies may want to jump up to a different level if they: 1 Sell business-to-business and may need to set up separate portals for each customer. 2 Need to award continuing education credit learners. 3 Already have an extensive catalog of courses built out in SCORM or TinCan-based authoring tools like Articulate, Captivate, Lectora, or isEazy. 4 Plan to build out a catalog of courses and don’t want to be “trapped” by using proprietary LMS tools. 5 Need to manage online and classroom-based courses in the same system. 6 Need complex assessment capabilities. (creating questions and answer pools, randomizing questions, ability to analyze the performance of individual questions – i.e., item analysis)
Podia started out as “WithCoach” and a platform that was aimed primarily at coaches. More recently, the company has repositioned as a full-featured, but easy-to-use course platform for selling courses, memberships, and digital downloads in one place – and it has been gaining a lot of momentum. Some of its key selling points are: 1 no transaction fees (other than whatever you pay to your payment processor – i.e., Paypal or Stripe) 2 no limits on courses or users 3 a strong focus on supporting affiliate marketing of your products