In terms of the pr oduct/process spectrum, these competitive restaurants are job shops offering custom ized goods. Benihana, however, “gets away with” offering a very standard product and processes and therefore can operate almost like a flow shop, with high efficiency and low cost.
Full
Answer
How is the Benihana production process different from that of the regular restaurant What changes have Benihana implemented as compared to a regular restaurant?
The production process of Benihana restaurants differs with those of typical restaurants because it uses the hibachi table concept which allows the restaurant staff to prepare food in front of the customers.Jul 10, 2019
What is the Benihana strategy?
5. BENIHANA'S STRATEGY The overall strategy deducted was to lower all costs, reduce non-essential processes and maximize process throughput of operations. Restaurants were established in high traffic areas, with more being spent on advertising as a percentage of gross margin than the typical restaurant.Jun 21, 2015
Which parameters of the operating system influence the throughput of a Benihana restaurant?
Parameters that influence throughput:
- Layout.
- Training Process.
- Reduced Menu.
- Food Pre-processing.
- Food Quality Control.
- Capacity Management.
- Advertisement.
Why is Benihana so successful?
The success of Benihana restaurants is the business model they put in place. They offer traditional Japanese food cooked live in front of customers at "hibachi" tables. The model maximizes the performance of employees, the premises, and the ingredients to obtain the best revenue per seat.Feb 27, 2015
What is the target market for Benihana restaurants?
According to the survey, the main target market of Benihana was middle-income businessmen. The survey also revealed that the number one reason that persuades customers to come to the restaurant is good food or about 46.7% and atmosphere and preparation together came up to about 26.4%.Jan 16, 2018
What is Benihana's value proposition?
Benihana Inc (“Benihana”) aims to provide high quality Japanese cuisine – including teppenyaki and sushi – to an international customer base, bringing Japanese cooking to new markets.
What is Benihana known for?
Named after his parents' Tokyo coffee shop, Benihana opened in 1964, featuring an authentic Japanese farmhouse interior and food prepared on steel teppanyaki grills right in front of customers. His highly trained teppanyaki chefs delighted customers with intricate knife work and theatrics.
What was the success of Benihana?
One of the important factor in the success of Benihana was its substantial investment in public relations and creative advertising. The investment of organization of about 8 to 10 percent of its gross sales in order to be approachable to public. Benihana used entirely different approach for advertisement. As they had visual products to sell. Therefore, it utilized outstanding visuals in its advertisement. The complimentary copy was contemporary but often off-the-wall. This was on the basis of market research to be aware of their potential customers.
Where did Benihana come from?
The decorative lights, artifacts, beams, ceilings and walls of Benihana were all from Japan. The material of building was collected from old houses which were disassembled in a careful manner and shipped in pieces to the U.S. where reassembling was done by one of his father’s two crews of carpenters of Japan.
When was Benihana of Tokyo founded?
The foundation of Benihana of Tokyo was in the year 1935, the time when Yunosuke Aoki – father of Rocky (the current youthful president of Benihana of Tokyo) opened his first restaurant chain in the Japan.
What were the three main entrées in Middle America?
Through reduction in the menu to only three simple entrées of Middle America which included Shrimp, Chicken and Steak. There had been significant storage of food and virtually no food waste. This had cut the costs of food by 30 to 35 percent of the sales of food depending on the meat price.
Introduction
Background of The Company
Identify The Present Strategy
Established Company Practices and Procedures
Examine The Internal Environment of Benihana of Tokyo
- Key Strengths of Benihana
1. Benihana (2009) stated that Benihana maintains close relationship with its guests, investors and staff and this is the main reason of its success; 2. Benihana of Tokyo has long experience of operation as it was established in 1964; 3. It has more than 80 outlets in all the state in US; 4. W…
See more on business-essay.com
Major Weaknesses
External Environment of Benihana
Recommendation
Conclusion
Works Cited