A sales manager notices that all the accounts in one particular geographic territory have reduced their orders by 15%. She researches the issue and discovers that government funding in that state has been cut by 15% . When the manager begins to look for a way to increase sales despite the funding cuts, she is engaging in which managerial activity?
A profitability analysis can be useful to managers because it can help them determine if: #N#. salespeople have been selling product lines equally. #N#. salespeople have been doing enough input activities for all product lines. #N#. there are product lines that need to be marketed differently. #N#.