when consumers calculate the value of a product they course hero

How do consumers determine the value of a product?

When consumers calculate the value of a product, they look at the benefits and then subtract the cost to see if the benefits exceed the costs. Everything that consumers evaluate when deciding whether to buy something; also called a value package.

What do consumers look for in a good product?

Good quality at a fair price. When consumers calculate the value of a product, they look at the benefits and then subtract the cost to see if the benefits exceed the costs. Everything that consumers evaluate when deciding whether to buy something; also called a value package. Consumer products with unique characteristics and brand identity.

What is a consumer product?

Consumer products with unique characteristics and brand identity. Because these products are perceived as having no reasonable substitute, the consumer puts forth a special effort to purchase them Products used in the production of other products. Sometimes called business goods or B2B goods.

Why do consumers put forth a special effort to purchase products?

What is value package?

What is CH.14 business?

What chapter do you start studying?

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Why do consumers put forth a special effort to purchase products?

Consumer products with unique characteristics and brand identity. Because these products are perceived as having no reasonable substitute , the consumer puts forth a special effort to purchase them

What is value package?

Everything that consumers evaluate when deciding whether to buy something; also called a value package.

What is CH.14 business?

Business- CH.14: Developing and Pricing Goods and…

What chapter do you start studying?

Start studying Chapter 14. Learn vocabulary, terms, and more with flashcards, games, and other study tools.

Why do consumers put forth a special effort to purchase products?

Consumer products with unique characteristics and brand identity. Because these products are perceived as having no reasonable substitute , the consumer puts forth a special effort to purchase them

What is value package?

Everything that consumers evaluate when deciding whether to buy something; also called a value package.

What is CH.14 business?

Business- CH.14: Developing and Pricing Goods and…

What chapter do you start studying?

Start studying Chapter 14. Learn vocabulary, terms, and more with flashcards, games, and other study tools.