when a company sets a high initial price for a product. The idea is to go after consumers who are willing to pay a high price (top of the market) and buy products early. This way, a company recoups its investment in the product faster. penetration pricing strategy
a strategy firms use when consumers must buy a given product because they are at a certain event or location or they need a particular product because no substitutes will work product mix pricing Pricing products consumers use together (such as blades and razors) with different profit margins
Start studying Marketing Ch. 15. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Search Create Log inSign up Log inSign up Marketing Ch. 15 STUDY Flashcards Learn Write Spell Test PLAY Match Gravity Created by johnsonce Terms in this set (45) pricing objectives