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Are social media training courses worth it?

Social media training courses are a great way for digital marketers to level up their skillset. Extra credentials never hurt anybody either. There are hundreds of social media training courses out there. It’s not easy to choose which ones are right for you.

Which Hootsuite social media marketing course is right for You?

Instructor: Hootsuite’s social marketing experts 1-sentence course overview: If you’re looking for a course that makes you a better social media marketer, this course is the best choice for you. Does not include advanced knowledge (but Hootsuite offers more advanced course options here)

What are social networks and how do they work?

Social networks are both driving and responding to this boom by adding many new native monetization tools, such as: These tools are all geared to get content creators paid, so they can keep adding value for brands and users on their chosen platforms.

Which social networks have the best in-app shopping solutions?

Most social networks have in-app shopping solutions now, including live video, and are working to provide new features to meet rising demand. But Instagram, Facebook, and Pinterest are the most popular. And TikTok, Twitter, and YouTube aren’t far behind.

Advanced social media advertising training courses

1-sentence course overview: This course is designed for marketers who want to master the art of running paid advertising campaigns on Facebook, Twitter, LinkedIn, and Instagram.

Platform-specific social media training courses

1-sentence course overview: Created by Facebook, this course shows you how to start an advertising campaign.

Social analytics and campaign evaluation training courses

1-sentence course overview: Learn how to measure and demonstrate your social media campaigns’ return on investment (ROI) with this advanced course from Hootsuite.

How to manage social media?

From a single dashboard you can easily: 1 Plan, create, and schedule posts to every network 2 Track relevant keywords, topics, and accounts 3 Stay on top of engagement with a universal inbox 4 Get easy-to-understand performance reports and improve your strategy as needed

Which social media channels are more receptive to advertising?

New research shows that consumers may be more receptive to advertising on smaller channels like TikTok, Snapchat, and Pinterest than the bigger social networks.

How many users does TikTok have in 2021?

TikTok surpassed the 1 billion user mark in September 2021. That made it the 7th most popular social network in the world.

Why is social listening important for businesses?

But as the pandemic progressed (and was buffeted by ongoing political upheaval, labor shortages, and increased resentment towards corporations), even more businesses learned that social listening could help them understand their customers’ changing preferences and avoid PR mishaps.

What is social media policy?

Your social media policy outlines how your brand and employees are expected to use social media. These guidelines are especially useful during a crisis, but they also steer day-to-day work.

Why use organic social media?

Keep using organic social media content to increase brand awareness, deliver customer service, and encourage audience engagement, charming people along the buying journey. Refer to the handy Venn diagram below for more information.

Does social listening help with keywords?

Yes, social listening can help you monitor keywords, track sentiment, and find opportunities to insert your brand into trending conversations. But the crises of 2020 have shown the value of social listening as an intelligence tool.