what is the ultimate objective of relationship marketing? course hero

What is an example of a marketing objective?

Sep 24, 2019 · OBJ: LO: 1-6 NAT: BUSPROG: Analytic STA: DISC: Marketing Plan TOP: A-Head: From Transaction-Based Marketing to Relationship Marketing KEY: Bloom's: Knowledge 53. An example of interactive marketing would be: a. a customer creating their own products, as in the case of Subway or Build-a-Bear. b. an intermediary wholesaler who links sale of goods from …

What is the ultimate goal of a market-oriented firm?

RELATIONSHIP MARKETING OBJECTIVE: The learners shall be able to define Relationship Marketing Relationship Marketing Defined Relationship Marketing includes activities aimed at developing and managing trusting and long-term relationships with customer. In relationship marketing, customer profile, buying patterns and history of contacts are maintained in sales …

What is the marketing concept and why is it important?

Aug 19, 2019 · Activity 2A Objective To provide you with an opportunity to analyse changes in market trends to identify and select direct marketing opportunities. Activity When analysing market trends, what are the types of trends you are looking for? Explain what they are. • Primary markets These are known as bull (rising) and bear (falling) markets and are short-term, in that …

What are objectives and why do you need them?

Sep 10, 2014 · These four Ps stand for ________. 43) The ultimate outcome of relationship marketing is a unique company asset called the ________, consisting of the company and its supporting stakeholders. A) brand B) supply chainC) marketing network D) value proposition E) service channel Answer: CPage Ref: 11.

What is the purpose of operations objectives and strategies?

A. Operations objectives and strategies provide both short-term and long-term decision making focus and direction. B. In the development of an operations strategy, it is essential that operations objectives of cost, quality, delivery dependability, and flexibility be all equally weighted due to their equal importance.

What is the purpose of reducing the time necessary to produce and deliver a product?

D. Reducing the time necessary to produce and deliver a product will result in greater flexibility.

What is corporate strategy?

C. Corporate strategies guide the development of business strategies, which guide the development of functional strategies.

Is it possible to be based on human resources that are difficult to imitate?

A. It could be based on human resources that are difficult to imitate.

Which type of business has the sole ownership of customer interactions?

B) Marketing has the sole ownership of customer interactions.

What is internal marketing?

29) Internal marketing requires that everyone in the organization buy into the concepts and goals of marketing and engage in choosing, providing, and communicating customer value.

What is customer management?

A customer-management organization deals with individual customers rather than the mass market or even market segments. It is suitable when a close customer relationship is advantageous, such as when customers have diverse and complex requirements and buy an integrated bundle of products and services.

Is it enough to be customer oriented?

A) It is enough if firms are customer-oriented.

What is the most important aspect of marketing?

Some of the most important of these activities are the planning and development of a product, its pricing policy, and the distribution strategy.

Why is marketing important?

Marketing is important to business, so marketing should be part of the job of everyone in the organization, not just those in marketing. True. The fundamental objectives of most businesses are survival, profits, and growth. True. Career opportunities in marketing exist only in for-profit organizations.

What is the problem with sales orientation?

The fundamental problem with a sales orientation is a lack of understanding of customers' needs and wants. True. The societal marketing concept considers society's long-term best interests along with the satisfaction of customers' wants and needs. True.

How to achieve customer satisfaction and value?

The way to achieve customer satisfaction and value is to offer the lowest price.

What is SAP marketing concept?

SAP has captured the idea of: the marketing concept. A homeowner called Handyman Direct to replace a noisy bathroom exhaust fan. When the repairman arrived at the home and examined the fan, he convinced the homeowner that the fan simply needed to be cleaned and oiled rather than replaced.

What is Southwest Airlines marketing?

The American Marketing Association's definition of marketing: includes creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.

What is marketing in business?

According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. True.

What is learning objective?

Learning Objectives are measurable subgoals of a lesson and inform particular learning outcomes. Writing learning objectives keeps you focused and helps you in planning. This is easily achieved with the use of action verbs that describe learner capabilities at the end of a course.

Why are learning objectives also called learning outcomes?

On the other hand, learning objectives are also referred to as learning outcomes because they are immediately linked to the expected outcomes; what we can expect learners to be able to do by the end of the course. Learning objectives can then be broken down into small learning activities, or assessments. Breaking down Goals into Objectives and then ...

Why can you adequately organize the course material?

You can adequately organize the course material because you can establish a logical sequence of learning milestones.

Why is it important to set goals?

Setting goals gives us a real road map to where we want to go. The same when we provide goals to learners. Learning goals are the heart of a course design and need to be made clear at the planning stage.

Can you use more than one sentence to express your objectives?

Don’t use more than one sentences to express your objectives.

Can an instructor use goals as a roadmap?

An instructor can use those goals as a roadmap to prepare an online class. In this article, we are going to explore in-depth the role of Learning Goals and Objectives in course design and how to prepare a lesson plan based on them.