Take a look at the comprehensive Digital Marketing course syllabus for diplomas and certifications:
| Subjects | Syllabus |
| Introduction to Digital Marketing | Principles of Digital Marketing; Digital ... |
| Content Marketing | Content Marketing Concepts & Strategies; ... |
| Social Media Marketing | Introduction; Major Social Media Platfor ... |
| Search Engine Optimization | Search Engine Optimization Fundamentals; ... |
Full Answer
What is the syllabus of Google digital marketing courses?
May 05, 2022 · MBA Digital Marketing Syllabus. MBA Digital Marketing is one of the most pursued courses by aspirants who wish to become digital marketers. A 2- year MBA in digital marketing course covers digital marketing subjects like social media marketing, digital advertising, business planning, web analytics, and e-commerce, in a semester-wise mode.
What do you learn in a digital marketing course?
11 rows · Sep 10, 2021 · Digital Marketing Course Syllabus includes SEO, Content Marketing, Content Promotion, SEO, SEM, ...
What is the syllabus of content marketing course?
This Digital Marketing Course Syllabus will help you to get in-depth Practical Knowledge on SEO, PPC, Internet Marketing with Live Projects. Our Digital Marketing Course Content is designed by SEO Experts to Boost your career. Get the latest Digital Marketing Syllabus PDF. MODULE 1: BASICS of DIGITAL MARKETING
What is eCommerce management MBA in digital marketing syllabus?
Dec 18, 2020 · The types/courses in digital marketing are Search Engine Optimisation (SEO) Content Marketing Social Media Marketing (SMM) Pay Per Click (PPC) Search Engine Marketing (SEM) Email Marketing Affiliated Marketing Google Ads Conclusion Overal digital marketing provides an opportunity for all types of business.
What will I learn after a course in Digital Marketing?
After you complete a Digital Marketing Course you will have training in website planning and development, SEO, SERP, online reputation management,...
Is Digital Marketing a good career choice?
Based on todays trends, where everyone is digitally present, a career in digital marketing is worth going for.
What is the fee of a digital marketing course?
The average fee for a good digital marketing course is around INR 30,000 40,000.
What is the salary of a digital marketer?
The average starting salary is around INR 15,000 20,000.
What kinds of jobs are offered after you complete a digital marketing course?
Some of the roles offered after completing a digital marketing course are:Email marketing managerAnalytics managerCopywriterDigital marketing manag...
Does digital marketing have a vast syllabus?
Yes, digital marketing has a vast syllabus as it includes many sub-streams such as internet marketing, social media marketing, content writing, SEO...
Should I pursue a digital marketing course online if I have digital marketing in my course curriculu...
Yes, a digital marketing online course will help you understand the basics of digital marketing in a better way, plus you can have unlimited access...
What is the best book for digital marketing?
Digital Marketing for Dummies by Ryan Deiss & Russ Henneberry is the best book for digital marketing in 2021
Should Digital Marketing Syllabus be included in the school syllabus and curriculum?
The schools should aim to teach students the basics of digital marketing courses such as what is digital marketing and what are the basic tools use...
Why is the digital marketing syllabus not included in the MBA syllabus?
Digital marketing in itself has a vast syllabus and variety of sub-streams, so it is quite unfeasible to include digital marketing courses in the M...
Is digital marketing a popular course?
Digital marketing is a popular course and there are plenty of books available online and in local markets. Here are some of the best books that include the digital marketing course syllabus:
What is digital marketing certification?
A certification or diploma in Digital Marketing mainly familiarises students with its basics and fundamental components, techniques and tools. It aims to impart the learner with the key features of Digital Marketing, Search Engine Optimization (SEO), Video Marketing, E-mail Marketing, Budgeting, Planning, etc. Take a look at the comprehensive Digital Marketing course syllabus for diplomas and certifications:
What is digital marketing?
Digital Marketing encompasses the use of digital technologies for facilitating the marketing of a product or a service. It has become the most popular buzzword in the industrial world with more and more businesses wanting to establish a stronger online presence. Hence, Digital Marketing as a course is gaining immense popularity in the contemporary world with everyone getting curious about the tools and techniques of this unique form of marketing. As the industry is booming with digital marketing jobs for freshers, pursuing a program in this field is filled with colossal scope. But before opting for a degree or short-term program in this domain of study, it is important to understand the subjects you will be studying. Hence, we have come up with this blog that elaborates the Digital Marketing course syllabus at diploma, bachelor’s degree and master’s level.
What is content marketing?
Content Marketing. The form of marketing that focuses on content creation, publishing on digital platforms, promotion, and distribution of content to reach the target audience. The purpose of content marketing to attract a specific audience.
Is SEO passive income?
SEO is kind of a passive income but it requires regular effort and time if you want to earn through SEO. We hope that this blog on digital marketing course syllabus has helped you comprehend the key essentials that this domain of study comprises of.
Why is SEO important?
One of the main reasons for this is because content uses search engine optimization. SEO helps in increasing the quality of content and also increases website traffic. Digital marketing course syllabus of topic SEO includes: Know everything about SEO. History of SEO. Growth of SEO.
What is marketing data collection?
Marketing Data Identification and Collection: Here, students learn to leverage marketing tools provided by Google to achieve marketing goals. From executing end-to-end campaigns with the help of Google Analytics to leveraging other analytics tools, students learn to determine the best tool to be used for user acquisition channels. Students are also taught to use behaviour analytics software and engage with customers by personalising communications according to their behaviour.
What is upgrad certificate?
upGrad’s Advanced Certificate in Digital Marketing and Communication is one of the best industry-relevant courses on digital marketing. It has recorded a 42% post-programme salary hike among certificate holders placed in top companies like Flipkart, American Express, Zivame, and Star Plus, to name a few.
What is campaign planning?
1. Campaign Planning: It focuses on situation analysis, determining communication objectives and target audience to build a buyer persona. It also involves identifying the unique selling proposition for your communications.
What are the topics covered in digital marketing?
In this module, you will be introduced to digital marketing from the very beginning. Keeping in mind the diverse background of students, courses equip students right from the basics of digital marketing. Following are some important topics covered here: 1 What is digital marketing? 2 Importance of digital marketing 3 Difference between traditional and digital marketing 4 Discuss the recent trends and current scenario of the industry 5 How digital marketing has been a tool of success for companies? 6 How to use digital marketing to increase sales 7 How to conduct a competitive analysis? 8 Case studies on digital marketing strategies
What is SEM in marketing?
Search Engine Marketing or SEM involves the advertising of a company’s website by increasing its visibility on a search engine’s result page (SERP) principally by paid efforts. Most of the courses will teach you how to carry out SEM activities via the Google Ads platform.
What is online reputation management?
Online Reputation Management or ORM is the act of controlling or influencing the perception of a brand, company, or individual over the internet. The right course will being with introducing you to ORM and help you explain its importance by providing you with negative conversations or poor ORM examples of brands.
Why do businesses create websites?
Businesses create a website to generate leads, increase their credibility among consumers, and deliver their marketing messages. Today, no matter how small-scale a business is, they still have a website. Because of its growing importance, the right course will teach you to create a website from scratch on WordPress.
What is SEO in SEO?
Search Engine Optimisation or SEO is essentially making alterations to your website, so it organically ranks first on a search engine’s results page (SERP). It is arguably the heaviest part of the course, however certain institutes teaching methods and support make it easier for students.
What is media planning?
Media Planning is determining when, where, and how often to advertise to maximize conversions and ROI. In this module, you will learn what media buying is and its various types. Courses also familiarize you with all the media buying terminologies like cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc.
What is ecommerce management?
E-Commerce Management is the act of managing an e-commerce store and its activities to ensure a positive customer buying experience. In this module, you will delve into e-commerce, its types, and how to create an e-commerce website from scratch.
Digital Marketing and Communication
- The digital marketing course syllabus begins with month-longclasses focused on the fundamentals of marketing where you are introduced to the basics of marketing and different digital marketing channels. It highlights the integral role customer-centricity plays in understanding the motivations of the customer in the buying process. You will be famil...
Customized Tracks to Determine Professional Hierarchy
- The course comprises three customised outcome-oriented tracks designed to build aspiring managers, leaders, and executives of tomorrow. Each track spans four months, and students have the option to choose a specialisation track based on their career goals: 1. The Executive track– To provide an in-depth understanding of DM basics and build skills to run campaigns on cutting-ed…
Program Curriculum For Specialisation
- The Advanced Certificate in Digital Marketing and Communication curriculum comprises four specialisations, each spanning six weeks. Students can choose their preferred specialisation(s) to pursue after completing their 4-month track. 1. Branding and communication 2. Social media and content marketing 3. Marketing analytics 4. Marketing communications with a special focus on …
Branding and Communication
- Fundamentals of brand positioning: It seeks to evaluate brand attributes from the perspective of a customer and company. Students learn to build a brand design using branding elements and visual cu...
- Brand Engagement Strategy: Students learn to build a brand engagement strategy through auditing, which makes use of various frameworks. It includes setting objectives and KPIs to i…
- Fundamentals of brand positioning: It seeks to evaluate brand attributes from the perspective of a customer and company. Students learn to build a brand design using branding elements and visual cu...
- Brand Engagement Strategy: Students learn to build a brand engagement strategy through auditing, which makes use of various frameworks. It includes setting objectives and KPIs to implement a brand...
- Integrated Marketing Communication: This section focuses on building and maintaining online and offline communities, along with handling media, PR, and managing brand reputation. Students are taugh...
- International Branding: It includes identifying branding strategies globally and testing their su…
Social Media and Content Marketing
- Deep Dive into Content Creation: As is understood, students learn the art of content creation by understanding the 3 C’s of content creation, namely customers, channel, and content. They are taught...
- Advertising on Social Media: In this section, students become familiar with running ads on social media platforms and learn to identify objectives and factors that can benefit ads. The…
- Deep Dive into Content Creation: As is understood, students learn the art of content creation by understanding the 3 C’s of content creation, namely customers, channel, and content. They are taught...
- Advertising on Social Media: In this section, students become familiar with running ads on social media platforms and learn to identify objectives and factors that can benefit ads. They also learn...
- Community Management: This digital marketing subject revolves around devising strategies for community engagement and understanding what goes behind implementing them and engaging with the communit...
- Case Study and Tools: There are three projects included –
Marketing Analytics
- Marketing Data Identification and Collection: Here, students learn to leverage marketing tools provided by Google to achieve marketing goals. From executing end-to-end campaigns with the help of Go...
- Marketing Data integration and EDA: This is targeted at providing basic knowledge of databases and SQL to aid marketing analytics. Students are taught the art of storytelling usin…
- Marketing Data Identification and Collection: Here, students learn to leverage marketing tools provided by Google to achieve marketing goals. From executing end-to-end campaigns with the help of Go...
- Marketing Data integration and EDA: This is targeted at providing basic knowledge of databases and SQL to aid marketing analytics. Students are taught the art of storytelling using visual elements,...
- Predictive Analytics and Decision-making: This involves working on predictive analytical techniques to optimise channel spends and identify top-performing channels. This means implementing marketin...
- Case Study and Tools: There are two projects included –
Marketing Communications with Focus on Public Relations
- 1. Campaign Planning: It focuses on situation analysis, determining communication objectives and target audience to build a buyer persona. It also involves identifying the unique selling proposition for your communications. 1. Key Outcomes: 1.1. Get comprehensive knowledge of the steps that go behind developing marketing communications campaigns. 1.2. Be able to create …
Popular Posts:
- 1. what are the small beetle like bugs i see on golf course greens?
- 2. received a tiocket what diriving course
- 3. what happens if i fail to list a college level course i took in hs amcas
- 4. write a query to find the names of all students who have taken at least one comp.science course
- 5. how to write a review of a training course
- 6. how can.i sell my books to course hero
- 7. how to get an online course art foundation
- 8. how to challenge an english course yahoo
- 9. how do you get wonders springs golf course in wisconsin?
- 10. how many times can you use course forgiveness