what is the subset of available brands that meet initial buying criteria course hero

by Clare Rodriguez 9 min read

Why is it a mistake to put all of your energy and resources into the purchase itself?

This is often a mistake because the customer has an entire process they will go through before they ever buy anything from you. In fact, 70-90 percent of the buying process will happen prior to ever engaging with your company.

How much of the buying process will happen before ever engaging with your company?

This is often a mistake because the customer has an entire process they will go through before they ever buy anything from you. In fact, 70-90 percent of the buying process will happen prior to ever engaging with your company.

Why is it important to understand the buying process?

Understanding the buying process is important for your team and will help you design a better sales strategy.

When a customer is considering a purchase that is more expensive or requires some kind of monthly commitment, they will usually

When a customer is considering a purchase that is more expensive or requires some kind of monthly commitment they will usually spend more time thinking about it. They may want to research different options, talk to a friend or family member about it, and weigh the pros and cons of going through with the sale.

Do customers settle for the first solution?

Although some people will come to a quick decision, most customers will not settle for the first solution they find. They will evaluate several different options and the possible benefits or drawbacks to each. And even if your company has the best product to meet their needs, they still may decide to go with someone else.

Can a customer walk away from a purchase?

Once the customer has explored their options they will make a decision about whether or not to move forward with the purchase. Yes, even though they have reached the middle of the buying process they could still choose to walk away.

How can workflow software be helpful?

They can be extremely helpful if used as a framework to analyze your customer’s thinking, and then use what you learn in combination with other marketing efforts . Your business might be leaving money on the table – by using workflow software, you can analyze, improve and automate your processes.

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