This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
On successful completion of the Facebook Social Media Marketing Certificate or Facebook Marketing Analytics Certificate, you'll gain access to the Facebook Certification Career Network—a job search platform with 130+ employers looking to hire. Coursera gives me the flexibility I need to take courses on my own time.
On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Goals and Planning for Success. In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on.
If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option: The course may not offer an audit option.