what is social media analytics course hero

This course is an introduction to analyzing social media data. Students will learn how to operate an established analytics platform and complete a novel research project using real world social media data. Students will learn how to tackle industry and academic research problems using social media logs and metrics.

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What is social media analytics?

Social media analytics (SMA) refers to the approach of collecting data from social media sites and blogs and evaluating that data to make business decisions. This process goes beyond the usual monitoring or a basic analysis of retweets or "likes" to develop an in-depth idea of the social consumer. This is considered the basic foundation for enabling an enterprises to: Execute …

Are social media marketing courses worth taking?

2 Social media analytics Social analytics involves monitoring, analysis, measurement, and interpretation of relationships and interactions of people, ideas, topics, and content. Interactions occur physically like in workplaces or digitally like through social media. Social Network involves the use of the internet on social media platforms to interact and connect with family, friends, …

Where can I find the best social media training courses?

ANSWER : Social media analytics are tools that help marketers trace , measure , and interpret data related to social media marketing initiatives . Students ’ examples might vary . 1 . Google Analytics is a tool that monitors user traffic , including …

What is social media and how does it work?

FORE School of Management, New Delhi Post Graduate Diploma in Management (FMG/IMG/FM/BDA) End Term Examination Term – 5 (2021-22) Course Name: Social Media Analytics Time: 2 Hours Max Marks: 100 Instructions: a. This question paper contains 1 Pages b. Be brief and to the point in the response c. State assumptions made if any d. Answer all …

Advanced social media advertising training courses

1-sentence course overview: This course is designed for marketers who want to master the art of running paid advertising campaigns on Facebook, Twitter, LinkedIn, and Instagram.

Platform-specific social media training courses

1-sentence course overview: Created by Facebook, this course shows you how to start an advertising campaign.

Social analytics and campaign evaluation training courses

1-sentence course overview: Learn how to measure and demonstrate your social media campaigns’ return on investment (ROI) with this advanced course from Hootsuite.