Full Answer
Why is reporting important in marketing?
And yet, reporting is a crucial part of marketing. It’s what allows you to tie every dollar of revenue back to its original source, to identify which channels are (or are not) generating traffic, leads, and customers, and to learn which channels are growing and which are underperforming.
Why is content creation important?
Content creation is an essential part of a strong marketing strategy. If your marketers understand that, they’re well aware that they need to be maintaining a good publishing frequency for your blog, and also creating content for the various audiences that you sell to, and the various points of your sales cycle in which they fall. Not to mention the pressure to keep it all fresh and original. This can be a big cause of stress for your blog managers and content marketers.
How to optimize a blog for SEO?
Solution: First, make sure that your writers are equipped with the content creation tools they need to help them optimize their blog posts for SEO and make publishing easier. Then, have them do an audit of what content they already have, and more importantly, where the gaps are that they need to fill.
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