When those of us at Teachable refer to a mini course, we define it as a short online course that takes two hours or less to complete. It covers a hyper-specific topic and is often used as a marketing growth tool. It might be repurposed content or it might be a unit from a larger online course. Examples:
Please note: After the Add/Drop period, WebReg does not allow students to add minicourses themselves. Please connect with an academic advisor via Live Chat for registration assistance. Information below is subject to change.
An email list: Creators will be able to use their mini course as a list-building tool, but for other tips on growing an email list, refer to this post that handles all the ins and outs of emails. Social media accounts:Consider Instagram Twitter, Pinterest, and even TikTok to market your course.
For a marketing coach whose flagship product is a course on Instagram marketing for creatives may launch a mini course of a short tutorial on editing photos for Instagram. A flagship course for English-language learners may focus on conversational English for Spanish-speakers, while the mini course covers coffee shop vocabulary.
: a brief course of study usually lasting less than a semester.
When we refer to a mini course, we mean short online course that typically takes two hours or less to complete. They cover a hyper-specific topic and are often used as a marketing growth tool. And they might be repurposed content or a unit from a larger online course.
A mini course and its price are based on value-based pricing and on the belief that the lower the cost of your course the less time you'll devote to developing an online course. This means you can offer multiple mini courses at $10-$50.
12:3839:09How To Launch A Mini-Course Right Now - YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd the key here is that it's gonna be roughly two to three hours of video content. So if you haveMoreAnd the key here is that it's gonna be roughly two to three hours of video content. So if you have 30 minute long videos that's gonna be four to six videos. If you do 10-minute.
1. To build an online audience. For creators whose biggest concern is finding and growing an online audience, a mini course is an incredible tool for doing so, especially if offered for free and used as a lead magnet, or offered to students who pre-pay for the full course.
Choose a course topic. For those who have content already: A blogger, a YouTuber, a podcaster, an Instagrammer, etc. may have all the content needed to create a mini course and already have an audience. In this case, take a look at analytics to understand which topics may be good for a mini course.
Although Stefanie’s list is thorough, it’s still far too large for a mini course. The next step for any creator after making their list is to shrink that list even smaller. Here’s an example of a few mini courses Stefanie might teach based on her list: Editing Video on the iPhone with iMovie.
Create a mini-course with various content types like free-text, assessment & feedback questions, etc. and enrich with videos, images, and pdf’s.
Creating engagement is the initial step for marketing funnel. Use mini-courses like a movie trailer to motivate and convert users for what you offer. Give an idea to your audience about the quality of your macro-course to drive more sales.
Use mini-courses for experimenting your course ideas to see demand before a deep dive into a major time investment. They can assist you to be more confident with finding attraction grabbing topics compared to guesswork.
Start to monetize your knowledge by offering mini-courses and get paid for them through Patreon, Buy me a Coffee, etc. Or use them in your subscription-based email content, like Substack, to reinforce your content offer.