what is a good lead magnet for a language course

Well, a good lead magnet is a useful free content that Targets your audience’s needs and problems; Is of high-quality (no typos, good prose, professional design);

Full Answer

What are some good ideas for a lead magnet for students?

Here’s a lead magnet for free sales scripts in exchange for the prospects email address. 12. Web Apps Think of a tool users would find useful. Perhaps a calculator designed for a specific formula, a translation tool, or whatever might come in handy for your students as they follow your courses.

What kind of audio works best for a lead magnet?

A sample audio clip works well as a lead magnet too (even if your product is actually a video). Erin Stutland’s product includes workout videos, and her lead magnet offer is a free audio workout.

What is a lead magnet?

Lead magnets can take many forms, but they usually have the following characteristics: High perceived value (perceived as valuable, helpful, or informative) Here’s an example of an OptinMonster campaign offering a lead magnet:

What are the best lead magnets for B2B business?

Reports are particularly good lead magnets for B2B businesses, but they can also work in any industry that relies on data, statistics or research. You can either do the research and collect the data yourself, or you can pull together data from various sources into one, comprehensive report. Here are a couple of examples of report lead magnets…

What are some good lead magnets?

10 Examples of Great Lead MagnetsWhitepaper. A whitepaper is an in-depth thought leadership piece that shares unique data, perspective, or advice with your audience. ... Webinar. ... Mini Guide or Ebook. ... Templates. ... Product Samples or Trials. ... Automated Evaluation. ... Real-World Evaluation. ... Training Videos.More items...•

What is a good lead magnet opt-in rate?

Broadly speaking, a common conversion rate for an email opt-in landing page is between 5% and 15%. The companies with the most success tend to convert at around 20-25%.

How do you choose a lead magnet?

Step-by-Step: Choosing the Perfect Lead Magnet TopicStep 1: Decide on Your Lead Magnet Format. ... Step 2: The Answer is in the Data. ... Step 3: Review Keywords Your Audience is Searching For. ... Step 4: Scope out the Competition. ... Step 5: Use Online Tools for More Inspiration.

How big should a lead magnet be?

There is a strict formula to lead magnet landing pages: Summary headline – up to 15 words. Information about the lead magnet (the “product”) – between 100 and 1,000 words. A persuasive argument for the lead magnet – up to 1,000 words.

How many lead magnets should I have?

The real number is probably higher than what you have in your mind right now. Research indicates that most businesses can benefit from using 15 or more lead magnets in their marketing strategy. You read that right— 15 plus.

Is 10% a good conversion rate?

A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. Earning a good conversion rate places your company in the top 10% of global advertisers, which makes your conversion rate two to five times better than the average conversion rate.

What is lead magnet example?

A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads.

How do you find the perfect lead?

Top 7 Sales Lead SourcesReferrals. Referrals from your best clients are your best source of quality leads. ... Former Clients. ... Competitors. ... Business & Sales Intelligence Tools. ... Google Resources. ... LinkedIn. ... Relationship Marketing.

Where should a lead magnet be placed?

0:492:17The Best Places to Put Your Lead Magnets on a Website | Neal SchafferYouTubeStart of suggested clipEnd of suggested clipAnd if you were to build a lead magnet for every blog post that's right habit. But you can also putMoreAnd if you were to build a lead magnet for every blog post that's right habit. But you can also put lead magnets forms in the middle of blog posts.

How long does it take to write a lead magnet?

A lead magnet should take less than 10 minutes to consume and no more than 5 hours to create. I'll show you EXACTLY how to create an irresistible lead magnet in a moment, but first, let's talk about conversion.

Why do I need a lead magnet?

Simply put, a lead magnet is an incentive which allows you to quickly and easily collect contact information. You provide some sort of valuable content to a user, and in exchange, they give their name and email address.

So What Is The Best Lead Magnet for an Online Course Business?

The best lead magnet that you can create to attract students to your online courses is by far an online course.

Step 1 - Create a Free Course (but don't invest a lot of time)

The first step is to create a free course, that you will give away in exchange for the student email and a chance to build a long-lasting relationship with them.

Step 2 - Install an Email Popup on your Website

The goal of the lead magnet course is to give something away for free in exchange for the student's email, so that you can build your email list over time, present yourself to the student and show them your teaching skills.

How To Do an Email Popup Correctly

An email popup, if done correctly, provides an OK user experience, the key is to not interrupt the student immediately when they are going through your content, like for example when they have just started reading the page.

What Does Neil Patel Think Of Popups? (I've asked him)

I was curious to know what works in terms of popup behavior and I've asked a question in one of the videos of a very well known marketer called Neil Patel, that you must have found already if you are interested in these topics, and here is what I asked him:

Step 3 - Create a Welcome Email for Your Email Sequence

When you are sending a free course to your students, you want to take that unique opportunity where for a brief moment you have their attention, and you want to make the most out of that moment, as that might not ever happen again.

Conclusions

As you can see, if you are an online course creator, using a free course as a lead magnet works extremely well.

What is a Lead Magnet?

A lead magnet is the nugget of value that you offer to potential buyers in exchange for them giving you their email address. You can ask for more contact information, but it’s usually better to ask for as little as possible to reduce friction and increase conversion.

Some Common Things That Make a Good Lead Magnet

It’s short and consumable (you want people to consume your lead magnet and go on to next steps)

Types of Lead Magnets

There are many different types of lead magnets you can use for your Squeeze Page.

Learn More About Lead Funnels

Lead magnets are the key to a good lead funnel. If nobody likes your lead magnet, they won’t opt-in and make it through to the rest of the pages in your funnel.

What is educational lead magnet?

Educational lead magnets teach users about a specific topic that is highly relevant to your offerings. These lead magnets help users to understand why they need your product or service, so they’ll be primed to buy.

What Makes a Good Lead Magnet?

There are 7 things that your lead magnet should do if you want it to be absolutely irresistible.

What is a lead magnet?

A lead magnet is a free resource that attracts potential customers for your niche to click on. By using this free content, visitors are more likely to sign up for your email list and eventually become paying customers. This is what makes lead magnets one of the most important parts of your content marketing strategy.

Why are PDF checklists so good?

Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed. High value – your lead magnet should have both high perceived value and high actual value.

What is the most popular type of lead magnet?

A really popular type of lead magnet is the toolkit. Why? Because everyone wants to know what tools the pros use!

Where to put lead magnet in product catalog?

Finally, if you have a product catalog, don’t forget to offer it as a lead magnet at the bottom of your funnel! Just remember to ask for their email address on the order form.

Is a report a good lead magnet?

Reports are particularly good lead magnets for B2B businesses, but they can also work in any industry that relies on data, statistics or research .

What is the purpose of a lead magnet?

While you don’t want to give away your paid content, the goal of the lead magnet is to give them a quick win on something related to your online course.

Do you need a lead magnet for online courses?

You already know that you need a lead magnet for your online course. Even if you have one, it’s probably time for a refresh so you can start attracting your perfect students.

What Makes A Good Lead Magnet?

The goal of a Lead Magnet is to generate leads that we can then nurture and turn into paying customers.

What is a lead magnet?

By providing these Lead Magnets, brands can generate and nurture leads at the same time, which means getting them closer to a purchase event. Usually, educational Lead Magnets are MOFU (Middle of Funnel) resources, but they can also be used as TOFU ones, depending on how advanced and sales-oriented they are.

How long is a lead magnet?

They also have the benefit of educating your audience into expecting, and in fact opening, your emails. Most courses are 7-10 days long, so plan your content accordingly.

What is clickminded SEO?

Clickminded is a company that offers ready-made process templates and training on Digital Marketing topics. Their signature SEO Checklist, which they give away for free as a Lead Magnet, has helped them grow an enormous list of leads that they can nurture and sell their products to.

How many lead magnets do you need?

Of course, as wonderful as they are for your business, lead magnets can be a pain to create.

What is a reader magnet?

Some people call them reader magnets, opt-in incentives, or free downloads, but they all function the same way with the same goal: to entice your web visitors to become subscribers.

How to implement live training?

One of the best implementations of live trainings I’ve seen is creating a weekly webinar series. Readers can opt-in at any time, at which point they’ll get invited to the next live webinar. Each week is a different training, and then the webinar recording is posted on the blog. If you enjoy video, this is a fantastic way to get regular face time with your followers and build trust with them.

What is a guide in PDF?

A guide is just what it sounds like: A multi-page PDF that teaches the reader something. Unlike a cheat sheet, a guide works well as a main lead magnet because it’s self-contained and covers the topic in a lot more depth. Now, the guide is easy to get wrong. Specifically, a lot of people make these way too long.

How many pages are in a guide?

A typical guide has a cover page with the the title, a welcome page with a personal note, 2-5 pages of content, and a closing page that invites them to take the next step with you (for example, emailing you a question, or joining your Facebook group).

Can you get away with just one lead magnet?

In fact, you can likely get away with just one—for a while, at least. A few years ago, the common advice was to create a free lead magnet with every article you published on your blog. The lead magnet was often a checklist or cheat sheet that helped the reader with the exact topic of the article.

Is there a PDF link to a lead magnet?

Unlike a free download, there’s no PDF or external links tied to this lead magnet. It’s just a series of emails dripped out over a few days.

Best Lead Magnet for Coaches 1: The Free Mini-Course

Mini-courses and free courses are a great way to attract the right people to your email list. You’re going to hear a lot of people saying “no don’t give it away for free because you attract freebie hunters and people who want it all for free”.

Best Lead Magnet for Coaches 2: The Workbook with video

The best lead magnets are the ones that give people a result or outcome. You want your audience to work through a problem and resolve it. When they get this little win, they realize that you can bring them the results they seek.

Best Lead Magnet for Coaches 3: The good old checklist

A perfect partner for any educational blog post or guide on your website, the checklist asks action-takers to raise their hand. It helps you separate the browsers from those who really want to use the information you provide.

What is a lead magnet?

A lead magnet is an incentive offered to people, often website visitors, in exchange for their contact information such as their name and email address. Speaking from experience, lead magnets (and list building in general) can help you: attract your target audience, build a relationship with them, share valuable content to help them, ...

What is resource library?

A resource library is typically a password-protected page on your website and you could send people the password after they sign up for your email list.

Do you need to start from scratch with lead magnets?

No need to start from scratch — our Lead Magnets for Coaches Bundle can help!

Can you do a lead magnet live?

Your webinar lead magnet can be done live or it can be pre-recorded and it can be in any format you like: slideshow with audio, direct-to-camera, or a mix of both.