what is a course landing page

A course landing page is a standalone web page designed to convince people to sign up for your course. Many marketers use landing pages with advertising campaigns. So after clicking an ad to learn more, users will see a dedicated page with the information they need.

Full Answer

How do I create a landing page for a course?

Step 1: A site visitor sees an ad, clicks on it and finds themselves on a landing page (e.g. a course sales page) that prompts them to complete a form. Step 2: The visitor completes the form and provides their contact details (name + email address).

What information is included on the course landing page?

The Course Landing Page includes the title, subtitle, course summary, instructor bio and course goals. This is where instructors provide information to help potential students decide whether the course is right for them.

What is a landing page?

What is a Landing Page? Definition and How to Use | Mailchimp A standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location.

Should I include other courses in my promo videos or landing pages?

For example, if you have a large course A, and a smaller course B that covers a portion of what you cover in A, then it’s good to let students know this in the Course Landing Page or Promo Video. Don’t use this as an opportunity to sell your other course, but to let students know so they can make an informed decision.

What is the purpose of a landing page?

A standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper.

What is a landing page in education?

What is an education landing page? An education landing page (aka university post-click landing page) is a standalone web page that is designed to get students to take a desired action. The action can range from requesting general information to class enrollment to student loan applications.

What is a landing page and how does it work?

A landing page is any web page that a consumer can land on, but in the marketing realm, it's usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose. A landing page is a follow-up to any promises that you've made in your content.

What is included in a landing page?

2. Landing Pages Must Contain the Following ElementsA headline and (optional) sub-headline.A brief description of the what is being offered.At least one supporting image or short video.(Optional) supporting proof elements such as testimonials, customer logos, or security badges.More items...•

How do you create a landing page for a website?

Here's a step-by-step checklist for how to create your landing page:Select a landing page template.Give your landing page a name.Add your unique content.Include striking images.Choose a relevant domain name.Make sure all your links and CTAs are working.Complete your meta description and SEO title.Publish!

How do you create a lead generation landing page?

10 tips to put in place right now to generate leads on your landing pagePay attention to your design. ... Work on your calls to action. ... Look after your forms. ... Add testimonials from (real) customers. ... Highlight your offer's benefits. ... Create limited offers. ... Pay attention to your conversion funnel.More items...•

What's the difference between a website and a landing page?

As opposed to homepages and websites, which are designed for exploration, landing pages are customized to a specific campaign or offer and guide visitors towards a single call to action. In short, landing pages are designed for conversion.

What is the difference between a landing page and a homepage?

The fundamental difference between a landing page and homepage is, you design the two with completely different goals or purposes in mind: The homepage of your site sets the stage. A landing page allows visitors to accomplish a specific goal.

What are all the types of landing pages?

There are 8 main types of landing pages you can create:Splash landing pages.Squeeze landing pages.Lead capture landing pages.Sales landing pages.Thank you landing pages.Unsubscribe landing pages.Referral landing pages.404 landing pages.

What should a landing page look like?

A good landing page should have a strong offer and be able to explain why the offer is valuable in clear and concise terms. The landing page headline and subheadings provide a key opportunity to promote the value of your offer.

How do you write a good landing page?

A landing page should offer all the necessary information, but not so much as to overwhelm (and as a result, drive away) the visitor. Provide the essential info that will interest your audience and nothing more (check out this post for some landing page inspiration).

How long is a landing page?

The average session duration for desktop users is 150 seconds. For mobile, 72 seconds. Short form post-click landing pages tell a simple story, and they do so quickly, so the visitor gets his or her questions answered speedily.

What is a landing page?

A landing page is a standalone web page that a person lands on after clicking through from an email, ad, or other digital location. Once they’re on...

What makes a homepage different from a landing page?

There are a handful of things that set homepages and landing pages apart. Homepages have: More links. On a typical homepage, you can find at least...

What are the 2 main types of landing pages

As far as structure goes, landing pages are generally built to serve 1 of 2 functions: generate leads or direct users to the next step. Lead genera...

What are the benefits of a landing page?

Landing pages are different from other pages on your site because they focus on specific, short-term goals so that you can get the results you want...

What is a landing page?

A standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location. A landing page aims to capture information from contacts in exchange for something of value, such as a retail offer code or business-to-business (B2B) insights in the form of a white paper. Landing pages are different from other web pages in that they don’t live in the evergreen navigation of a website. They serve a specific purpose in a specific moment of an advertising campaign to a target audience.

Why are landing pages important?

Because they help convert leads into paying customers, landing pages are a critical part of your digital marketing strategy. These pages help guide users further along your customer journey because they act as a nudge to take action.

Why are landing pages different from other pages?

Landing pages are different from other pages on your site because they focus on specific, short-term goals so that you can get the results you want. Besides increasing conversions, improving paid ad campaigns, and yielding new audience insights, landing pages can:

Why is it important to design landing pages?

But it's also important that you design them for search engines, a practice known as search engine optimization (SEO). This will make your pages more visible in organic search results, which can help increase traffic and conversions.

Why is a lead generation landing page important?

Lead-generation landing pages are a valuable asset to your business because they provide insight on who your potential customers are as well how you can reach them.

How many links are there on a homepage?

On a typical homepage, you can find at least 10 links. There's often a navigational menu at the top, links in the footer, and many in the page’s content. On a well-optimized landing page, though, you'll usually find fewer links, and sometimes only one—the link that allows your users to convert. Broader CTAs.

Is "best copywriting tips for landing pages" a long tail key phrase?

For instance, “best copywriting tips for landing pages” is a long-tail key phrase, unlike the much simpler keyword “landing pages.”. As a rule, it’s much easier to rank for long-tail keywords than short-tail keywords because long-tail keywords are less competitive.

1. ConvertKit

ConvertKit does a great job with their main and supporting headline to draw the visitor in and explain what the course can do for them. According to TechJury, 90% of visitors who read your headline will also read your CTA. It’s the first thing visitors see when landing on the page and has a large influence on whether they keep reading on.

2. DIY Video School

DIY Video School does a good job of focusing on one CTA – to enroll in the course. They limit navigation to leave the landing page as a way to encourage visitors to read down the page.

3. Your Story School

This long-form landing page packs in a lot of content and information about the course in a strategic way. The main headline is unique and entices the visitor to read on. Much of this landing page is in a story format which suits the audience they’d be targeting.

4. AdEspresso University by Hootsuite

The AdEspresso University landing page does a great job of incorporating headings to section out the page. This makes it much easier to scan the page for the information a visitor may want to read more of.

5. PRISM

The overall aesthetic of this landing page plays well into the brand. It’s minimal, yet eye catching. There are no navigational links on top which keeps the visitor focused on the content in front of them and encourages them to scroll down. The main headline calls to the targeted audience and lets them know their course can help.

6. Live Off Your Passion

When you first land on the page, we find a video with the founder who explains why the course was created, the impact it can have and how it can help you. He highlights how his course is built on years of experience and his TED talk which has received over 2 million views.

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What Is a Course Landing Page?

A course landing page is a standalone web page designed to convince people to sign up for your course.

Why Do You Need a Landing Page for Your Online Course?

If you’re on the fence about creating a landing page, it’s worth thinking about how they work. Instead of sending visitors to many different pages with different goals, like your website home page, a landing page directs people to just one goal.

How to Build an Online Course Landing Page in WordPress

So how do you create a landing page for your online course? In this guide, we’ll show you how to create a course landing page in WordPress with SeedProd.

What is a code academy?

Code Academy is a popular online coding learning platform. The online course landing page for their web development program does an excellent job of identifying the most important elements of interest for prospective students. For example, take the big white box to the left that is a summary of what you get.

What is kajabi course?

Kajabi is one of the most well-known and successful online course platforms available today. It's filled with tons of features and functionality to help you build and market your most successful online course possible. But there is one catch, building a course on Kajabi's platform can be a little complex. Meg Burrage identified this problem and created an online course for all Kajabi customers who have been through the platform's 28-day bootcamp, but still feel overwhelmed. Selling the idea of success to people who really feel like they've somewhat failed is no easy feat. But Burrage distills her message and gets it across effectively.

How long is Flynn's video?

And as you load his online course landing page, it's the first thing you’re greeted by. Flynn's video is five minutes and 42 seconds long. In it, he explains why podcasting is a crucial part of running an online brand the benefits it brings.

What is Foundr magazine?

Foundr Is an entrepreneurship magazine and has been around since 2012. While wildly successful today, when the brand launched, like all new endeavors, it took a while to grow. And that's one of two reasons why this online course landing page is so unique. Instagram Domination is a product of founder Nathan Chan's experience. The course is packed with actual steps to follow for any brand looking to grow on Instagram.

Know What Drives Your Ideal Customer

The concept of creating a persona is synonymous with sales and marketing today. In fact, you'll be hard-pressed to find any content on the topic of marketing or selling without coming across mention of how important it is to know who your product is for. Creating your best online course landing pages is no different.

What the Best Online Course Landing Pages Have

With a handle on who your ideal customer is, let's dig into key elements that all effective landing pages have.

Sell a Big Idea in Your Headline

Selling a big idea is all about selling a positive outcome. Big ideas are big because they force readers to explore a new reality, one that is exciting, positive, and filled with possibility. How do you identify your big idea? There are two ways.

Support Your Headline With a Practical Promise

Every powerful online course headline must be supported by a practical promise. Practical promises help demystify big ideas that seem out of reach. If you don’t include one, you’ll start to see your online course landing page bounce rate increase as more people avoid what appears to be a snake oil sales pitch.

Go for the Quick Sale with a Call to Action

To convert as many landing page visitors into paying customers, you can have to ask for their business. The great thing about effective online course landing page design is that you have the opportunity to land a quick sale. By strategically placing call to action buttons, you can close ready-to-buy customers.

Leverage Video

Video is one of the most powerful tools you can use to get your message across. Today, more people turn to video for information, some even purchase after seeing videos about products or services. You can use video as a way of introducing yourself, your course, and most importantly as a tool for building a desire for your offer.

Address Pain Points and Empathize

There's no getting around the need to build a case for purchasing your course. To do that, you'll need to identify specific pain points that your ideal customer experiences. But simply identifying pain points isn't enough.

Create a beautiful online school without any technical skills

If you don’t know where to start, this article shares a few landing page examples that showcase online schools and their training programs in the best light possible.

Create a beautiful online school without any technical skills

Kyriaki is a Content Creator for the LearnWorlds team writing about marketing and e-learning, helping course creators on their journey to create, market, and sell their online courses. Equipped with a degree in Career Guidance, she has a strong background in education management and career success. In her free time, she gets crafty and musical.

What Is A Landing page?

• A ‘landing page’ is the first page you see after clicking on a link that directs you to a website. This page is usually designed with no distractions to convert visitors into leads. A landing page is designed in a way to receive and convert traffic from an online marketing campaign. To do this, i…

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Why Do You Need A Landing page?

How Do You Create A Course Landing page?

13 Types of Landing Pages

eLearning Page Templates & Other Pages

Before You Go! A Few Things to Remember