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Segmentation, Targeting and PositioningThe Segmentation, Targeting and Positioning (STP) Model helps you position a product or service to target different groups of customers more efficiently.
The first step of the STP marketing model is the segmentation stage. The main goal here is to create various customer segments based on specific criteria and traits that you choose.
STP stands for Segmenting, Targeting and Positioning. As a marketing tool, it can help you identify your target audience and create the right messages to reach the target group.
The reason why the segmentation-targeting-positioning process is so effective is that it breaks down broader markets into smaller parts, making it easier to develop specific approaches for reaching and engaging potential customers instead of having to use a generic marketing strategy that would not be as appealing, or ...
NSTP is a program designed to develop the youth's physical, moral, spiritual, intellectual, and social well-being and promote defense preparedness and ethics of service while undergoing training in any of its three program components.
STP marketing stands for segmentation, targeting, and positioning. It is a three-step process that allows for the development of a specific and actionable marketing strategy.
Advantages of STP MarketingAllows brands to increase sales by defining a particular target market.Enables brands to position products directly at precise target markets.Helps in the identification of gaps in the market.Avoids unnecessary expenditure by not advertising to the whole market.More items...•
The purpose of this program is to recognize the Youth's vital role in nation-building, promote consciousness among youth and develop their physical, moral, spiritual, intellectual and social well-being. It shall inculcate in the youth patriotism, nationalism, and advance their involvement in public and civic affairs.