Speed and quality of decision making are improved when ROMI programs sharpen the business goals and add transparency to planning and performance assessment.
Hollywood said: " Romi suffered neck and back injuries in the crash but it could have been a lot worse.
You can see a simple representation of ROMI’s when you take the incremental value that attributes to a certain marketing activity and subtract the marketing costs for the activity itself. Taking that total and dividing it by the same marketing costs you get your ROMI.
There was once a time when online and offline ROMI required different amounts of attention because offline conversion data was more coarse-grained in terms of accurate proceedings.
Marketing ROI or return-on-marketing-investment (ROMI) is a sub-metric of ROI that measures the efficiency of a marketing campaign for the purpose of assisting better decision-making for future investments.