What is ROI in marketing?
Marketing ROI or return-on-marketing-investment (ROMI) is a sub-metric of ROI that measures the efficiency of a marketing campaign for the purpose of assisting better decision-making for future investments. It has mainly comprised of online marketing as globalization has made communication more instantaneous through online marketing and because ...
What is the first step forward?
Taking the first steps forward will lead you on a trajectory toward sureness that your company is doing well and no investments are being ill-managed, nor will your decision allow sales numbers to be hidden and buried in disorder.
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