what does a familiarity scale measure course hero

What is a familiarity scale?

Question 10 4 out of 4 points What does a familiarity scale measure? Selected Answer: The audience’s knowledge about a product. Correct Answer: The audience’s knowledge about a product. ... Course Hero is not sponsored or endorsed by any college or university. ...

What is a scale for measuring knowledge and awareness?

Mar 08, 2017 · Question 3 4 out of 4 points What does a familiarity scale measure? Selected Answer: The audience’s knowledge about a product. Correct Answer: The audience’s knowledge about a product. ... Course Hero is not sponsored or endorsed by any college or university. ...

Why should we test these scales?

Dec 04, 2017 · familiarity ratings with each of the 10 dept. stores, and demographic data, were collected ... ° Lambda coefficient-nominal scale ° Asymmetric lambda-measure the % improvement in predicting the value of the dependent variable, ... Course Hero, Inc.

What is a scale of measurement?

Familiarity Scale. a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It; 2. Heard of It; 3. Know a Little; 4. Know a Fair Amount; 5. Know It Well. See: Favorability Scale. Back to previous Rate this term

Marketing dictionary

a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It; 2. Heard of It; 3. Know a Little; 4. Know a Fair Amount; 5. Know It Well.

Familiarity Scale

a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It; 2. Heard of It; 3. Know a Little; 4. Know a Fair Amount; 5. Know It Well.