what content to put in email course

by Brennon Lockman Published 2 years ago Updated 1 year ago 9 min read

A couple of quick tips for writing your email course: Really put in the time to create engaging subject lines. A catchy subject line can be the difference between your students participating and having super low open rates. Include the lesson number and explain the lesson content in your subject line.

For a free email course, your post-click landing page doesn't need to be overly complicated. At a minimum, include a compelling headline that captures your target audience's attention, bullet points or a summary that explains what your course will teach them, and an opt-in box to give you their email address.Jan 15, 2020

Full Answer

How do I write an email course?

Your email course also should introduces you as an authority students want to learn from. Your email course exemplifies your teaching style and showcases why people may want to choose you over another teacher. It also highlights your authority on the topic, your wealth of knowledge, and what you have to offer.

How to write content for email marketing?

What is a traditional email course?

Jun 13, 2020 · How to Write Email Course Content? Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points: Write attractive subject lines. Don’t write long emails. Create a hook at the end of each email (something your students would wait for). Keep your course content. …

How to write a great email subject line?

One way to personalize an email is to use tokens. Tokens are basically the spaces in your course confirmation email that are populated by information from your database. The “First Name”, “Course Name”, “Balance Due” and “Incomplete Forms” tokens are used most.

How do I create an email course?

The anatomy of an email courseStep 1: Decide what to teach. Before you create anything, figure out what to teach first. ... Step 2: Structure your email course. Most email courses are sent over a period of one to two weeks. ... Step 3: Create content for your email course. ... Step 4: Automate your workflow. ... Step 5: Make the sale.

How do you write content in an email?

How to Write Good Email Content: 17 Tips For Writing Effective EmailsKnow and write for your target market. ... Use clear, actionable language. ... Align your subject line and body copy. ... Personalize each email. ... Write in the second person. ... Establish relevancy right away. ... Prioritize clarity. ... Don't sell before the prospect is ready.More items...

How do you create content for a course?

Four Steps to Create Course Content that FlowsConsider your goals in teaching this course. Decide what you would like your students to accomplish from taking this course. ... Develop topics and subtopics, then narrow down further. ... Structure the course with what you have finalized. ... Plan your content types.Jul 5, 2019

What is the content of email?

Email content is any message sent to a subscriber, customer or prospect's inbox on a personal basis or by using a comprehensive email builder or automation platform.Feb 11, 2021

How do I make a catchy email?

Email Subject Line Best PracticesLearn from successful email subject line examples. ... Keep it short and sweet. ... Use a familiar sender name. ... Avoid the 'no-reply' sender name. ... Use personalization tokens. ... Segment your lists. ... Don't make false promises. ... Do tell them what's inside.More items...•Sep 23, 2021

How do I make my email better?

Follow these simple rules to get your emails noticed and acted upon.Don't overcommunicate by email.Make good use of subject lines.Keep messages clear and brief.Be polite.Check your tone.Proofread.

What is a course content?

Any informational material that is required for participation or understanding content such as assigned readings, video recordings, exams, and any other material needed for learning.

How do I create a PDF course?

Go to Manage Learning Content.Select Courses.Click on a specific course in the Course Overview.You will now be in the Course Curriculum area of the Course Builder.On the left-hand side, click Add Lesson.Select PDF.Name the Lesson Title as desired.More items...

How do you plan an online course content?

10 Steps To Creating A Wildly Successful Online CoursePick the perfect course topic.Ensure your course idea has high market demand.Create Magnetic and Compelling Learning Outcomes.Select and Gather your Course Content.Structure Your Modules and Course Plan.More items...•Sep 1, 2021

What is AWeber's email course?

AWeber’s Everyday Email 30-day email course is another example where you can glean tactics to apply to your own email course. They do a great job of laying out for registrants exactly what to expect when you sign up for their free email course.

Who is Cyn Meyer?

Cyn Meyer is a content marketer for Podia, an all-in-one platform where online courses, digital downloads, and membership websites – alongside their creators – thrive. Cyn also enjoys playing music, helping retirees live active, healthy, engaged lifestyles, and hopping into the ocean.

What is Dean Graziosi's Better Life Week?

Dean Graziosi’s Better Life Week email course is a great example of an email course that delivers its lessons in the form of engaging video content. He simply includes a link to his video lesson in the middle of his email copy.

Why is the P.S. important?

The P.S. is an excellent place to include any (extra) important content because your audience will read it. So much so that 90% of people read the P.S. before the letter itself. Now, as far as how many emails to include in your email course, successful entrepreneur, copywriter, email marketer, and programmer, Josh Earl, ...

Why do we need email courses?

Because email courses are a minimum viable product, they are the best way to test new content. If you’re not spending your time or your budget on those high-quality assets and features, that means you’re not losing too much if your email course doesn’t do as well as you had hoped it would.

How long does it take to send an email course?

Most email courses are sent over a period of one to two weeks, but again, there’s nothing to say yours can’t be longer or shorter than that. It’s all up to you. You could do a lesson a week, a lesson every three days, or if you’re simply giving information, one lesson a day will work. Select Save All.

Who is Dani Stewart?

Dani Stewart. As a daughter of an entrepreneur, the wife of an entrepreneur, and an entrepreneur herself, Dani has lived and learned all sides of creating and growing businesses. She is excited to bring all that life experience as well as a decade of crafting content to the ConvertKit community.

Why is email good?

Rather than putting all your lessons out at the same time, email courses allow you to drip each lesson out over a period of time. This gives your students more time to digest each lesson at their own pace.

Do you have to have all your emails written before you offer them to your audience?

Since your email course is released gradually, that means you don’t have to have all your emails written and ready to go before you offer it to your audience.

Do you need to use a lot of your time on design?

Sometimes you just don’t need to use a lot of your valuable time on design, creating high-quality video tutorials, or uploading your course content into an actual course creating platform. Sometimes all you need is a minimum viable product to initially validate yourself to a new reader.

What is an Email Course?

Ideally, email courses are the series of multiple emails that are sent in a specific sequence talking about a certain topic.

Why to create an Email Course?

Did you know the average conversion rate of almost anything online is 2-3%? That is out of 100 visitors, only 2 or 3 visitors would buy from you. (Given that you have a good website)

How to Create an Email Course

Now that we have understood that why email courses are important, let’s dive in to the steps of creating an email course.

How to Write Email Course Content?

Well the creation of email marketing course may seem easy. But if you want to make out the best out of your email marketing courses, you should consider these points:

What is a course registration confirmation email?

Course registration confirmation emails are also an opportunity to open up a channel of communication between registrants and your organization. Your registrants should be able to ask any pertinent questions when they arise, so ensure you include contact details for your organization or an assigned staff member.

How to personalize email?

What is a signature?

The signature includes email, website, and phone number. If someone wants to respond, they will probably hit reply. However, sometimes they look to your signature for more contact options. Providing this information where it’s easily found is part of overall great customer service.

How to increase email conversion rate?

Personalized emails equal higher conversion and open rates. “Conversion rate” is just a fancy way of saying you got the recipient to do what you wanted them to do— open the email, read it, click a link, etc.

Can email be read on a tablet?

Everyone reads their email on different devices, whether desktop, smartphone, or tablet. With different email providers and formatting across all of these options, this can make for some wonky email formatting! By keeping your formatting simplistic and vertical, you increase the chance that it can be read on any device.

Do people read emails?

Most people don’t read a full email from beginning to end. Make sure the meat of your message stands out. If their eye is drawn to their balance due, they will understand they have an action item and get on it!

THE EMAIL PLATFORM I RECOMMEND

I’ve talked about what email platform you should use in my post about how to start an email list. But I’m gonna drop even more knowledge on your right here and now.

STEPS TO CREATE A SUCCESSFUL EMAIL COURSE

Now it’s time to get to the good stuff. It sure did take us a while to get here, right?!

PREPPING FOR LAUNCH!

Did you think that you’d be finished after you wrote the content? Well, that’s just not the case!

LAUNCHING THE COURSE

AHH! You made it to the part where we launch this bad boy! So let’s talk about your course launch strategy…

ABOUT THE AUTHOR

Cathrin (Cath) creates content that encourages bloggers & online entrepreneurs to be themselves, chase their passion, and create their success online. 1 year after started her blog ( TheContentBug.com ), Cath left her full-time position working in the digital marketing industry to pursue her dreams of being her own boss.

What is email challenge?

An email challenge is similar to a course in that you’ll still deliver an automated sequence of emails. Instead of teaching your subscribers a skill or craft, the purpose of these emails will be to challenge your subscribers to accomplish goals and take certain actions.

Why are online courses so effective?

Online educational courses are effective because they deliver valuable instructional content that people need to learn and grow. With an email course, you don’t need to pay for extra software or find a new service to learn. You’ll simply deliver your lessons by email. 💌.

How to encourage sign ups?

To encourage sign ups, you want to make sure your copy (the actual words describing your course/challenge) is clear and compelling. Be sure the design fits your brand, and it’s easy for anyone to fill it out and submit . This means you should limit your form to just a few fields, like name and email.

What is social proof?

Social proof. Another valuable tool when promoting a sale is social proof, or the use of customer testimonials, stories, quotes, or social media posts to promote the value and credibility of your products. It’s more assuring for your future customers to hear about successes from actual people like them.

Can you use an email course as a lead magnet?

Email courses can be lead magnets. If your email course is free, you can use it as a lead magnet a.k.a. an incentive to invite lots of people to join your email newsletter list. Just let them know that by signing up for the course, they’re granting you permission to send them newsletters later.

Why do you need to email courses?

Email courses are an excellent opportunity to include a call to action. If you launch classes, are an affiliate marketer or have anything to sell, then email courses are a great way to get the word out. You’re also helping people at the same time, so it’s a win/win!

What is the best part of a 7 day email course?

The best part about the 7-day email course is that you can generate massive good karma and authority by gifting them to your prospects. Your students will appreciate the content that you give to them, as long as the content rocks.