Jan 27, 2018 · 5. Using Podcasts, Wikis, and Blogs for Business The Web 2.0 revolution has changed the way businesses communicate with consumers and within their own organizations. Podcasts, wikis, and blogs can be used to build reputations, communicate with customers to increase visibility, and streamline internal communication processes. Businesses have …
Mar 10, 2010 · BLOGGING To blog or not to blog, that is the question. A corporate blog can, of course, be a really amazing way for your customers and potential customers to find out about …
Mar 06, 2019 · Points: 0.86 / 1 Close Explanation Explanation: There are seven tips for master bloggers. Those include crafting a catchy but concise title, creating a thought provoking …
Feb 08, 2019 · Points: 1 / 1 Companies use blogs for public relations, customer relations, crisis communication, market research, viral marketing, internal communication, online community …
A podcast is a way for companies to communicate through spoken word versus written word to employees, consumers and partners. A podcast also can be used to provide instruction, entertainment or public relations. Quickly the spy was able to steal the latest podcast and bring it back to Burpe Soda headquarters.
The podcast was an interview with Mel Chow, a famous skateboarder, who discussed how Sugar Rush gives him energy to help him succeed in his sport. The podcast was funny, informative and made Burpe Soda very jealous.
Jennifer Lombardo received both her undergraduate degree and MBA in marketing from Rowan University. She spent ten years in consumer marketing for companies such as Nielsen Marketing Research, The Dial Corporation and Mattel Toys.
The soda company has a very fierce competitor named Sugar Rush who started selling soda five short years ago. Sugar Rush has stolen a large amount of Burpe Soda's customer base due to creative marketing and technology. Burpe Soda has sent a soda spy to work at Sugar Rush to find out the key to the company's success.
Sugar Rush has stolen a large amount of Burpe Soda's customer base due to creative marketing and technology. Burpe Soda has sent a soda spy to work at Sugar Rush to find out the key to the company's success. The spy reported back that the key to their success was the use of blogs, podcasts and wikis. The spy had to figure out what these tools were ...
One night after work, the spy wandered down a long corridor at Sugar Rush's headquarters to find a double door with a warning sign. The sign said, 'No interruptions - recording in progress.' The spy's curiosity was piqued, and he waited for hours to see who or what came out of the doors. Soon the lights went out, and employees began to exit the double doors.
The spy informed Burpe Soda that there is no central Internet location for consumers to search all podcasts. With some creative public relations, podcasts can help with marketing and communication plans. Burpe Soda quickly started a podcast development team to create a list of new ideas for their own podcasts. Wikis.