Different price when logged in? This is not the first time this has happened. I go to Udemy, find that the current sale price is one thing (for example, right now it's $10.99), go to buy a course, but when I log in, the price jumps up to $14.99. Logging out or visiting in Incognito mode confirms that the $10.99 sale is still happening, it just won't let me buy at that price.
Bypassing Udemy's login price change. I'm assuming this has been talked about before, but I'm putting it out there just in case. When trying to purchase a course that's on sale ($10.99 for example), it asks you to login. In my case, after logging in the discount price would change to $18.99. Odd. (a trick to charge certain users more?)
May 04, 2020 · And this price can vary from region to region. It does this, of course, to maximize the likelihood of making a sale. The only way I know to avoid this is to opt out of Udemy marketing but then you are 100% responsible for marketing your courses and drawing customers to your landing page. This is not at all easy to do for most people.
Answer (1 of 3): It’s just effective and algorithmic promotion strategy that they have tested for years and have figured out what works and what doesn’t. We have a number of …
The consumer-facing platform (B2C) - For people who are looking to up-skill, gain certifications for personal or professional development. The enterprise platform (B2B) - For employees in organizations who want to up-skill and keep up with their peers.
However, their pricing matrix tries to select the price tier which is closest to the price on Udemy website. You cannot enter a promo code on the Udemy app.
More appealing for instructors: If the platform does not have enough users, it would not be appealing for instructors. And having quality instructors on the platform is crucial for quality content/courses. And to bring more instructors, Udemy has a revenue-sharing model with instructors. It is structured according to:
Hence, Udemy offers few free or many widely discounted courses on its platform. It does not mean that their courses lack quality. In fact, this discounting enables more users on its platform, and hence incentives more instructors to generate quality courses on the platform due to their revenue-sharing agreement.